Tempe, AZ (PRWEB) September 1, 2009
Sitewire, a leading digital marketing agency based in Tempe, AZ, continues to invest in national talent and leadership despite a negative economic climate. By adding visionary new President, Greg Chapman, and eBay wunderkind, Danny Stansfield to its roster, Sitewire is gearing up to implement a new core strategy, evolutionary marketing, and positioning itself to be a national leader in the digital market space.
With the world's fast-paced shift to mobile marketing, social networks and other emerging media, Greg Chapman's unique vision is a key factor in Sitewire's shift to an evolving marketing strategy. Holding Vice President positions at companies like Sears, Skymall and Shop NBC, his experience in merchandising and marketing team leadership gives him a unique perspective to lead Sitewire. No stranger to transformative change, Chapman led the catalog operations team at Sears from traditional print marketing to an integrated online strategy. He now plans to lead Sitewire through its own transitional phase by pioneering evolutionary marketing, in which the marketing tactics for each brand are adjusted on a daily, weekly or monthly basis to anticipate and accommodate shifts in an unstable economy.
As a Top Account Manager at eBay, one of the world's largest online marketplaces, Danny Stanfield's focus was primarily on building web presence and revenue growth for the company's 200 largest accounts. At Sitewire, Stansfield will be managing and directing media campaigns for the agency's top tier clients. His previous experience with e-commerce platforms and local directory builds for the Salt Lake Tribune and Desert Morning News is helping drive sales of Sitewire's new adaptive tactics concept and proving to be invaluable to the agency's bottom line.
"Sitewire has made the very bold decision to add world class talent at the top to lead us in our drive for explosive growth," said Margie Traylor, Sitewire CEO and co-founder. "Most people would think we were crazy, deciding to add to our payroll during these hard economic times, but we looked at our decision as a strategic investment in the future of Sitewire. While other agencies are shrinking or holding back, we're positioning ourselves to capture even more market share when the economy rebounds."
Sitewire is an evolutionary marketing agency that leverages emerging media and accelerates reaching measurable results. At its core is a focus on working with clients in developing an evolving strategy to produce, protect, support and direct their brand's web presence. Sitewire's revolutionary adaptive tactics concept allows brands to react and respond to real world issues, instead of being trapped by them. For more information, please visit http://www.sitewire.net.