Jakarta, Indonesia (PRWEB) September 2, 2009
The Biskuat Akademi Juara - a nationwide event that extensively coaches, trains and inspires the next generation of champions just wrapped up for 09.
Three kids talk about their journey. Heartwarming, inspiring, real docudramas.
Stories of grit, determination, perseverance; of champions in the making. Real children, real heroes from across Indonesia open their hearts and share their unbelievable journey.
At the heart of it all is the belief that every child, rich or poor, big or small, girl or boy has the potential to be amazing, to be a future champion. Biskuat gives every child access to affordable everyday nutrition and the Biskuat champion's academy (Biskuat Akademi Juara), gave little children with big dreams a life changing opportunity. A chance to channel their talent.
This is how a brand goes beyond advertising and impacts lives and affects entire generations in a meaningful, honest and powerful way. Kraft Indonesia and their agency Saatchi & Saatchi have truly harnessed the power of community marketing and unleashed the collective power of people onto their brand - Biskuat. Watch the short films on youtube (thefuturechampions) or check out the three children's blogs - lebronsitepu.blogspot.com, thegirlpowerz.blogspot.com, lapangannyarafli.blogspot.com