Shoptopia Arrives at Three Colorado Shopping Centers

Denver-based Mallfinder Network expands social shopping experience to connect Colorado shoppers with brands and local retailers.

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We designed Shoptopia to meet the needs of shoppers and to connect them directly with brands, retailers and products available to them at their local shopping center

Denver, CO (Vocus) September 15, 2009 –

Mallfinder Network debuts its social networking website, Shoptopia, at three Colorado shopping centers: Southlands in Aurora on September 18, The Orchard Town Center in Westminster on September 19, and The Shops at Northfield Stapleton on September 20. This trio of events mark the first Shoptopia launches in Colorado for the Denver-based company. Shoptopia is a national social shopping networking website designed to connect shoppers of these centers with others who share their passion for shopping, as well as retailers and other community groups.

“We designed Shoptopia to meet the needs of shoppers and to connect them directly with brands, retailers and products available to them at their local shopping center,” said John Dee, president of Mallfinder Network. “Launching three centers in a single weekend is an unprecedented event for Mallfinder and we are thrilled to bring this shopping experience to our home state.”

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members share insights, product reviews and their passion for shopping across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at the retailers of their local shopping center.

“Shoptopia helps us build relationships with shoppers and gives us the opportunity to provide them with information about retailers and promotions that are specifically relevant to them,” said Diana Fiore, marketing director, The Orchard Town Center & The Shops at Northfield Stapleton.

“Shoptopia allows us to enhance the in-store shopping experience by taking our shoppers from online and enticing them to visit the mall. We can communicate with our shoppers in real time about all the different activities and sales promotion that are meaningful to them happening at the center,” said Joyce Rocha-Brown, marketing director for Southlands.

In celebration of Shoptopia’s launch, each center plans to give a free $10 gift card, while supplies last, to the first 200 Shoptopia members who bring their printed Shoptopia profile page to the Management Office at Southlands on Friday September 18, or Guest Services at The Orchard Town Center on Saturday September 19 and at The Shops at Northfield Stapleton on Sunday, September 20. All members will be entered into individual drawings for a $250 shopping spree at each center, just for signing up for a free membership now through October 18, 2009. In addition, Shoptopia will award special prize giveaways to shoppers throughout the day of their launch via a special text message mobile campaign.

Fashion events kick off the launches at all three centers over the weekend. On Friday, September 18 from 6 – 8pm, Southlands hosts The Style-icious Celebration, a fashion runway show featuring Southlands retailers. There will be special entertainment, giveaways and fabulous style tips from the pros. Fashion goes green at Southlands with their Fashion Recycling event by Goodwill Industries. Shoppers can bring their outdated wardrobe and recycle it for a good cause.

Shoptopia’s Style Editor James Campbell will showcase the latest fashions trends for fall at the Shoptopia on the Runway Fashion Show featuring retailers from The Orchard Town Center and The Shops at Northfield Stapleton. The shows take place at The Orchard Town Center on Saturday, September 19 at 1pm and The Shops at Northfield Stapleton on Sunday, September 20 at 1pm. Both fashion shows will feature local area shoppers as models.

Joining Shoptopia is easy and free. Users sign up to create a profile and personalize their shopping preferences. They collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Shoppers converse across all major retail categories including, Women’s Fashion, Men’s Fashion, Kids, Gadgets, Health & Beauty, and Eco-Green.

Once members create a profile that identifies their preferences, they enjoy exclusive perks and deals from Shoptopia and their shopping center. Retailers build relationships with shoppers who frequent their stores and provide them with relevant product information and promotions.

Shoptopia has launched at Antelope Valley Mall, Palmdale, CA; Boulevard Mall, Amherst, NY; The Promenade Bolingbrook, Bolingbrook, IL; The Mall at Robinson, Pittsburgh, PA; Charleston Town Center, Charleston, WV; The Mall at Stonecrest, Lithonia, GA; Promenade Temecula, Temecula, CA; Galleria at Sunset, Henderson, NV; and Short Pump Town Center, Richmond VA. Following the launch at the Colorado centers, Shoptopia will continue to roll out to more than 20 shopping centers nationwide by the end of the year.

About Shoptopia and Mallfinder Network
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of integrated marketing services for the shopping center industry. Mallfinder represents over 260 shopping centers nationwide, connecting millions of shoppers with brands, retailers and sponsors. Privately held and based in Denver, Mallfinder has serviced leading companies in the retail industry with interactive marketing services since 1997. For more information on Mallfinder Network, please visit http://www.mallfinder.com. Experience Shoptopia at http://www.shoptopia.com

About Orchard Town Center
The Orchard Town Center is north Denver metro’s premier shopping, dining and entertainment destination offering guests a charming town square leading to over 60 specialty shops, restaurants and entertainment venues. The Orchard is conveniently located on the northwest corner of Interstate 25 at 144th Avenue and is home to Macy’s, JCPenney, REI, SuperTarget, and AMC Theatres. For more information, visit http://www.TheOrchardTownCenter.com.

The Orchard Town Center is owned and managed by subsidiaries of Forest City Enterprises, Inc, an $11.7 billion NYSE-listed national real estate company. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit http://www.forestcity.net.

About Southlands
Southlands is a 1.7 million-square-foot outdoor lifestyle center and is located in Aurora, Colorado at E-470 and Smoky Hill Road. It is Colorado’s largest retail destination featuring over 150 stores, restaurants and entertainment options such as Barnes and Noble, Best Buy, Off Broadway Shoes, Kerasotes Southlands 16 Theatres, Ted’s Montana Grill, Old Chicago and many more. For more information, visit http://www.shopsouthlands.com. Southlands is managed by FC Asset Services, LLC.

About The Shops at Northfield Stapleton
Northfield Stapleton is a1.1 million square-foot, open air lifestyle and entertainment center located in Denver, Colorado at I-70 and Quebec Street. The center is anchored by Macy's, Harkins Theatres, Bass Pro's Outdoor World, and SuperTarget and more than 60 premier shops and restaurants. For more information, visit http://www.northfieldstapleton.com.
Northfield Stapleton is owned and managed by subsidiaries of Forest City Enterprises, Inc., an $11.7 billion NYSE-listed national real estate company. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit http://www.forestcity.net.

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