Introducing Divine Cream: Ultimate Anti-Aging Skin Care From L'OCCITANE en Provence

L'OCCITANE En Provence, a leader in natural beauty products, expands the Immortelle Skin Care Collection with the addition of Immortelle Divine Cream, an exceptionally complete anti-aging skin care cream.

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New York, NY (PRWEB) September 20, 2009

L'OCCITANE En Provence, a leader in natural beauty products, expands the Immortelle Skin Care Collection with the addition of Immortelle Divine Cream, an exceptionally complete anti-aging skin care cream.

The product provides complete rejuvenation of the skin by lifting the features and redefining facial contours with precision, smoothing wrinkles and providing intensive action to visibly firm the skin and ensuring the skin retains its youthful properties for a longer period of time. Application of the product restores freshness, brightness and radiance to the face and meets the needs of even the most demanding skin by providing immediate comfort and well-being.

With three patents pending, Divine Cream provides proven results. After four weeks of application, a satisfaction test on 50 women noted that:

  • The skin is smoother (94%) and revitalized (90%)
  • The skin's texture is improved (88%) and the skin slackening is reduced (84%)
  • Deep wrinkles are less pronounced (71%) and facial contours are more defined (68%)

In Corsica, "the island of beauty", L'OCCITANE discovered treasures with extraordinary powers of longevity and regeneration. The divine combination of organic Immortelle and Myrtle essential oils offers complete regenerating skin care. This is a luxurious cream that unites pleasure with performance.

IMMORTELLE: A flower that never fades...

Helichrysum italicum, takes its name from the Greek words for sun (Helios) and gold (Chrysos). This golden sun, with its magnificent bright yellow flowers, is a wild, vibrantly colored plant that grows along the Mediterranean coasts. It owes the name Immortelle to its exceptional longevity - for even after being picked, the flower never fades. Immortelle essential oil stimulates micro-circulation, collagen production, and cellular regeneration. This provides a natural method of effectively fighting wrinkles.

Benefits of Immortelle essential oil:

  • Restructures and firms the skin by stimulating production of collagen
  • Boosts skin's microcirculation, enhancing the skin's radiance
  • Protects against free radicals, responsible for premature aging of cells

MYRTLE: A source of vitality…

Myrtle is a shrub with fragrant white flowers that grows in the Corsican maquis - the island's wild scrubland. The aromatic scent of Myrtle is typical of this region. A symbol of life, it possesses outstanding regenerating powers and can live for up to 300 years. According to legend, it can even grow back after a fire.

L'OCCITANE has found that myrtle essential oil stimulates the production of the "longevity protein" within the skin. Thus it is able to restore the vitality of mature cells to youthful cells by 93%*.

Benefits of Myrtle essential oil:

  •     Increases production of the longevity protein thus increasing collagen and elastin production
  •     Restores vitality and radiance to skin
  •     Slows down the process of aging

*]in vitro test

ABOUT L'OCCITANE
For over 30 years, L'OCCITANE has drawn inspiration from Mediterranean art de vivre and traditional Provencal techniques to create natural beauty products dedicated to the well-being of women and men alike. The effective products are rich in active natural and organic ingredients and essential oils, which are often organic and always of controlled origin. The body care, skin care, bath and hair care products feature luxurious fragrances and textures from ingredients like shea butter, lavender, verbena and immortelle.

Contact:
Amy Maurer
L'OCCITANE En Provence

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