Aquascape Pairs with Shopatron for eCommerce

Looking to capture a larger share of the growing online market for water garden equipment, Aquascape launches eCommerce with Shopatron, leveraging retailers as order fulfillment partners

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We are very excited to launch a Shopatron eCommerce solution

San Luis Obispo, CA (Vocus) September 22, 2009

Shopatron, the leading provider of eCommerce solutions for consumer goods manufacturers, is proud to announce Aquascape as the newest addition to its roster of Lawn & Garden and Tool industry clients.

Aquascape recently launched their online store, powered by Shopatron. Now shoppers can easily purchase all of their favorite Aquascape products online, directly from the Aquascape website. Aquascape will engage retailers as order fulfillment partners, using Shopatron’s Coex Freedom order exchange technology.

“We are very excited to launch a Shopatron eCommerce solution,” said Jeffrey Payton, Vice President, Business Development of Aquascape. “We receive a lot of inquires from consumers who want to buy products at our website. We were hesitant to add eCommerce to aquascapeinc.com because we value our relationships with retailers and contractors. With the unique Shopatron solution, we can give consumers the convenient shopping experience they want, while driving sales and traffic for our retailers. It’s a win-win.”

“We are gratified to welcome Aquascape to the Shopatron community,” said Ed Stevens, Shopatron Founder and CEO. “The Lawn & Garden Equipment and Tools industry is an emerging new market for Shopatron. We are committed to providing shoppers and retailers with great experiences for years to come.”

Aquascape joins nine other Lawn & Garden Equipment and Tool industry manufacturers who use Shopatron’s Coex Freedom order exchange to enable shipment of consumer orders from retail fulfillment partners across North America.

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, allows its merchants to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 600 merchants and 10,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Brooks Running, Callaway Golf, D'Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns, and Thule. For more information and a full client list, visit ecommerce.shopatron.com.

About Aquascape
Aquascape is North America’s leading innovator in the water features industry. Aquascape invented the low-maintenance, naturally balanced ecosystem pond that is the # 1 contractor-installed water garden. The St. Charles, Illinois headquarters, dubbed “Aqualand,” received Silver Level recognition in the Leadership in Energy and Environmental Design (LEED) Green Building Rating system. Aquascape’s mission is to help our customers succeed at building, selling, and retailing water garden products. Aquascape and its vast network of Authorized AquascapePRO™ Distributors sell exclusively to contractors and retailers. Founded in 1991, Aquascape made the Inc. 500 list of fastest growing private companies four years in a row. In 2005, founder and CEO Greg Wittstock was named one of America’s Best Bosses by FORTUNE Small Business Magazine and Winning Workplaces™.

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