Charleston Town Center Announces the Launch of Project: Style

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Mall Seeking Top Trendsetters.

Charleston Town Center announces the launch of Project: Style, the new, ultimate fashion competition for guys and girls ages 13 and up. From now through December 2009, Charleston Town Center will select two trendsetters each round during a four round contest to put their sense of style and fashion to the test by creating the ultimate outfit.

The selected participants will receive recognition and a $150 Charleston Town Center gift card, which will be used to purchase their outfit. All purchases must come from Charleston Town Center retailers with only one item coming from their personal closet. Selected trendsetters will submit a brief video of their creation which will be posted on Charleston Town Center’s new website, Shoptopia - Members of Shoptopia will be eligible to vote for their favorite trendsetter. See Official Rules at

Interested applicants can log onto and click on Project: Style. Fill out the application, and upload a photo that shows off their style. Two top trendsetters will be selected for each round.

Voting will determine each rounds winning semi-finalists who will return in January, 2010 and compete in the Project: Style “Style-Off” LIVE. One winner will become Charleston Town Center’s Top Trendsetting Fashionista and receive a $500 Charleston Town Center Shopping Spree!


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Vicki Rousseau