LoopFuse gets it. The demand generation space is ultimately about helping marketers contribute to the bottom line – not just automating outmoded processes. While other vendors are trapped in the unending rat race of features and functionality, LoopFuse is partnering with customers to help them maximize revenues
Atlanta, GA (Vocus) March 17, 2010
LoopFuse, a leader in sales and marketing automation for business-to-business customers, today announced that Marcus Tewksbury, a highly regarded marketing and demand generation expert, has been appointed to LoopFuse’s strategic advisory board. Tewksbury is currently a principal analyst at The Marketing Mojo, where he focuses on demand generation technologies. In addition, he is a recognized author, speaker, and thought leader on optimizing marketing organizations. Tewksbury joins current advisory board member, Matt Asay, one of the industry's leading open source business strategists and COO at Canonical, the company behind the Ubuntu Linux operating system.
Tewksbury is known throughout the industry for his work in engagement marketing, where he focuses on helping marketers manage the disruption wrought by digital saturation and the effect of word of mouth. He is an authority on how companies can turbocharge their inbound marketing efforts, select and implement successful social media marketing strategies, and drive customer engagement. Tewksbury has worked with some of the largest companies, including Wal-Mart, JP Morgan, Hallmark, Walgreens and Coach.
“In the B2B marketing automation space, Marcus is a luminary,” noted Sean Dwyer, president and CEO of LoopFuse. “He brings a wealth of knowledge, expertise and engagement strategies across sales and marketing automation, demand generation technologies, and social media. We are very excited to have him join LoopFuse’s advisory board and contribute to our next stage of growth and success.”
LoopFuse’s flagship offering, LoopFuse OneView™, provides sales and marketing automation to help companies more effectively accelerate lead conversion, advance sales cycles, and increase company revenue. Customers leverage LoopFuse’s integrated marketing and CRM solution to help sales teams close deals and generate revenue faster. LoopFuse is the first marketing automation vendor to provide an easy-to-use tool that eliminates the hassles, delays and complexities of getting marketing automation to work quickly with a company’s existing CRM system (Salesforce.com or SugarCRM).
“LoopFuse gets it. The demand generation space is ultimately about helping marketers contribute to the bottom line – not just automating outmoded processes. While other vendors are trapped in the unending rat race of features and functionality, LoopFuse is partnering with customers to help them maximize revenues,” said Tewksbury. “I’m excited to be joining their growing business and look forward to helping LoopFuse continue to extend and expand their value proposition to the sales and marketing worlds.”
Tewksbury is also currently the director of customer intelligence at Alterian, a publicly traded, integrated marketing platform company. Previously, Tewksbury served as an account operations manager at interactive ad agency Avenue A | Razorfish, and as director for Vation, a CRM startup focused on launching a closed loop, multi-channel marketing and e-commerce platform. He holds a Master’s degree in business from Purdue University’s Krannert School of Management, pursued post-grad computer sciences work at the University of Delaware, and received his Bachelor’s of Science degree from Georgetown University.
LoopFuse is a leading provider of on-demand sales and marketing automation solutions designed to close the loop between sales and marketing. Business-to-business customers leveraging LoopFuse achieve 50 percent more productivity from the sales and marketing organizations by efficiently scoring leads in the CRM (Salesforce.com or SugarCRM), assigning the leads to the most appropriate sales team, nurturing the leads to ensure they remain warm throughout the pipeline process and measuring the effectiveness of the sales funnel through reporting. LoopFuse provides organizations with the ability to build higher yielding pipelines, more efficient marketing departments and more effective sales – all resulting in increased revenue. LoopFuse is a private company funded by True Ventures. For more information on LoopFuse, please visit loopfuse.com or follow us on Twitter at http://twitter.com/loopfuse.