Scientology: Know Yourself—Know Life
Los Angeles (Vocus) April 16, 2010
Church of Scientology International received top honors this week in the Aurora Awards, an international competition recognizing excellence in independent film and video production. Contest judges accorded "Scientology: Know Yourself—Know Life" ads the highest score in creativity, message effectiveness and technical excellence.
Aurora Awards judges are panels of working film and video professionals in major cities across the country.
The "Scientology: Know Yourself—Know Life" cross-platform ad campaign was launched in May 2009, airing on 35 TV networks, including cable and satellite channels, and the Internet. The ads were instrumental in directing 20 million visitors to Scientology.org, the Church’s main website, in the past 11 months.
“Scientology: Know Yourself—Know Life” consists of three video ads that provide viewers a glimpse of what Scientology is and what Scientologists believe. "You are not your name,” one ad begins. “You’re not your job. You’re not the clothes you wear or the neighborhood you live in.” The ad goes on to tell the viewer, “You are a spirit that will never die” and ends with an invitation to visit the Scientology website and learn the answers Man has sought about himself and about life.
This public information campaign, and flash versions of the TV ads which launched simultaneously on the Internet, tells people to visit the Scientology site at http://www.scientology.org, where visitors may select from more than three hours of video clips to learn the answers to the questions the new ads raise and to learn what Scientology is and what Scientologists believe and do.
The “Know Yourself—Know Life” have run on TV, satellite and cable across the United States throughout the day, on MTV, Discovery, ESPN2, Learning Channel, CNBC, MSNBC, CNN, Fox News, Fox Sports and others.
Scientology is a worldwide religious movement with more than 8,500 Churches, Missions and affiliated groups in 165 countries. The Church and its members dedicate their time and resources to numerous humanitarian programs that Scientology has become known for around the world, including combating drug abuse, immorality, illiteracy, and human rights violations.
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