ULC (Ultra Low Cost) Phones/Handsets: A Global Strategic Business Report
San Jose, California (Vocus) July 8, 2010
Several large mobile phone manufacturers have evinced great business interests in ULC phones, despite the conventional profitability limitations posed by a low tier market, such as, compressed profit margins, heavy commoditization and reduced scope for product differentiation. This is primarily because the massive untapped opportunities present at the low end of the price tag in the developing markets represents a major revenue source which companies, even top notch players, can ill afford to overlook. Maturation of the developed markets and current economic pressures, have driven handset manufacturers and mobile service providers alike to focus on the opportunities unfurling in the developing markets. With over 80% of new mobile phone subscribers forecast to stem from developing markets, the potential enjoyed by low-cost phones cannot be undermined in these markets. Other factors driving growth include usage of local-content for offering value-added data services and reduction in tariffs and taxes charged by the government on handsets and their services.
Opportunities are especially pronounced in lesser-developed countries, such as, Bangladesh, India, and Nigeria, among others. BRIC nations (Brazil, Russia, India, and China) are also projected to record strong growth in the upcoming years with China forecast to lead sales of low-cost handsets in terms of volume. As stated in a recent report published by Global Industry Analysts Inc., China and India collectively account for a major share of the global ULC Phones/Handsets market. Although traditionally lesser lucrative for ULC phones, developed markets are making their way into the spotlight thanks to the squeeze on discretionary spends exerted by the prolonged economic recession. Rising levels of unemployment, limited credit availability, reduction in household wealth and disposable incomes have together pushed the mobile phones market as a whole southwards, with the acutely impacted being feature rich, high priced 3G phones. With consumer purchasing patterns trading down to low cost phones, ULC phones are emerging into prime beneficiaries of the economic meltdown in developed markets like North America, and Western Europe.
Key players in this marketplace include Huawei Technologies Co Ltd, Kyocera Communications Inc, LG Electronics Inc, Motorola, Nokia Corporation, Samsung Electronics Co Ltd, Sony Ericsson Mobile Communications AB, and Zhong Xing Telecommunication Equipment Company Limited, among others.
The report titled “ULC (Ultra Low Cost) Phones/Handsets: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a review of noteworthy market trends, growth drivers and challenges. The report in addition also enumerates recent acquisitions, and other strategic industry activities. The single segment report offers latent demand estimates and projections for world Ultra Low Cost Phones (ULC) Phones/Handsets in unit sales for the following regional markets – China, India, and Rest of World.
For more details about this market research report, please visit – http://www.strategyr.com/ULC_Ultra_Low_Cost_Phones_Handsets_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
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