Marketing automation can undoubtedly deliver tremendous value
Austin, TX (Vocus) July 13, 2010
Manticore Technology™, the trusted provider of easy-to-use, powerful, marketing automation solutions for managing the marketing funnel, today announced online availability of The Quintessential Marketing Automation Guidebook, a comprehensive eBook that captures the collective knowledge and insight of leading thought leaders on marketing automation best practices.
“Marketing automation can undoubtedly deliver tremendous value,” said Christopher Doran, vice president, marketing at Manticore Technology. “The truth is, to deliver on the promise of marketing automation, companies need do a lot of hard work to turn that value into a reality. The Quintessential Marketing Automation Guidebook delivers insights to executives and marketers from some of the industry’s top thought leaders on factors they need to consider to make marketing automation a success in their organization.”
Packed with over 50 pages of insightful content, The Quintessential Marketing Automation Guidebook features insights from 10 industry leaders, including Jill Konrath, author of Snap Selling, Craig Rosenberg, author of The Funnelholic Blog, and Jonathan Block, vice president and service director at Sirius Decisions, among others.
“Marketing automation offers B2B marketers amazing power to drive revenue growth," said Ardath Albee, author of eMarketing Strategies For The Complex Sale. "Manticore’s latest eBook, The Quintessential Marketing Automation Guidebook delivers actionable insights that executives and marketers alike should consider before purchasing any marketing automation solution."
Over the upcoming weeks, Manticore’s popular b2b marketing blog, Funnel Focus will be featuring in-depth interviews with the authors featured in the ebook. The eBook is available for immediate download at http://www.manticoretechnology.com/qmaguide.
ABOUT MANTICORE TECHNOLOGY
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k). For more information please visit Manticore Technology's website or call 1-866-MANTICORE.