BlackbaudTV Launches to Provide Online Portal for Nonprofit Video

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Video response contest encourages nonprofits to share how they inspire supporters.

BlackbaudTV is a nonprofit video portal, enabling nonprofits and those passionate about a cause to interact with peers, learn, share, and raise awareness through video -- Mary Beth Natarajan, director of corporate communications at Blackbaud

Blackbaud, Inc (Nasdaq: BLKB) today announced the launch of BlackbaudTV, a new resource for the nonprofit community, with videos featuring nonprofit news, technology tools and tips, philanthropy in action, Blackbaud customers, partners, and events.

To celebrate the launch, Blackbaud is holding the BlackbaudTV Inspire Contest to encourage nonprofit professionals to submit a video in response to the question “How do you inspire supporters to take action?” Each video response submitted will be entered into a drawing for a chance to win one of two free registrations to the 2010 Blackbaud’s Conference for Nonprofits – North America (drawing being held August 20) and one of two iPads (drawing being held October 21). Learn more about the BlackbaudTV Inspire Contest at

“BlackbaudTV is a nonprofit video portal, enabling nonprofits and those passionate about a cause to interact with peers, learn, share, and raise awareness through video,” said Mary Beth Natarajan, director of corporate communications at Blackbaud. “It’s a venue for video resources and knowledge sharing, where nonprofits can learn about the latest technology trends and contribute their own video content as well. Launching BlackbaudTV with a contest is exciting because we are getting nonprofits involved in video making. We’re not looking for the perfect delivery or the best picture quality–we’re just looking for nonprofits to share a video on how they inspire action.”

The BlackbaudTV video portal includes videos that are searchable and embeddable that are thematically grouped by channel, and also features resources for nonprofit video making.

Visitors can tune into channels including:

  •     Nonprofit News to learn about trends, issues, and news—stay current on issues facing your specific sector, and be the first to find out about events that impact the nonprofit community.
  •     TechKNOWlogy to hear about the latest innovations in nonprofit technology—learn about the latest technology tools and tips and hear from peers about how they are leveraging technology in their organizations.
  •     Philanthropy in Action to hear how organizations are making the world a better place.
  •     Blackbaud Community to hear from Blackbaud customers and partners about how they are leveraging technology to improve operational efficiency, build strong relationships, and raise more money to support their missions.
  •     Blackbaud LIVE! for live-streamed video—watch sessions as they are happening from nonprofit events. Live coverage starts with select sessions from Blackbaud’s 2010 Conference for Nonprofits — North America.

Tune into BlackbaudTV to learn more, and submit a video response for a chance to win a free Blackbaud Conference for Nonprofits registration or an iPad at

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, In Touch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit

Media Contact:

Melissa Nelson                        
Blackbaud, Inc.                        
843.216.6200 x3209                    

Source: Blackbaud

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organizations; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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Melissa Nelson