Cannes, France (PRWEB) June 20, 2013
44Doors unveiled an interactive mobile game this week, accessed via QR codes and short URLs, at the Cannes Lions Festival to entertain and educate the attendees about the mission of the Mobile Marketing Association (http://go.44doors.com/MMAcannes). After a decade of consulting to some of the world’s biggest brands, 44Doors launched their technology platforms four years ago to deliver actionable audience insight and monetize mobile engagements. Since then, 44Doors has become the industry expert entrusted by brand leaders such as Coca-Cola, Aetna, and Bank of America.
During the week-long event, the Mobile Marketing Association (MMA) will use the Captix™ platform by 44Doors to view instantaneous rich data and analysis from the game to assess the pulse of the community. 44Doors is giving the MMA a solution that both engages festival fans in a fun and entertaining way, yet also helps the global marketing professionals in attendance learn more about both the MMA and the Cannes Lions event.
As the premier global non-profit trade association representing all players in the mobile marketing value chain, the MMA strives to educate members on the impact of the ever changing world of mobile audience engagement and its plethora of tools, applications, platforms and best practices. They asked 44Doors to help them in this mission because 44Doors provided both the platform and responsive team to deliver the real-time insights and creativity needed to engage the very marketing-savvy audience of Cannes Lions. Around 11,000 members of the global creative communications industries, representing 90 countries and over 4,000 companies, attend the Festival each year.
“44Doors is excited to help the MMA highlight the value of interactive, real-time, mobile marketing at the Cannes Lions Festival. It was an honor to be asked to collaborate with them. We are thrilled to have created such a rich and engaging mobile experience that both literally and figuratively helps the festival attendees enjoy their ride on the Mobile Marketing train.” said Andy Meadows, CEO, 44Doors.
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.
MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.
The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com.
To learn more about the Cannes Lion Festival, please visit: http://www.canneslions.com
44Doors is the leading technology provider of audience insight and engagement solutions, that help brands, marketing professionals and agencies drive decision-making by streamlining the collection and connection of consumer interactions. 44Doors’ flagship product, Captix™, allows marketers to reach their audiences on personal terms, when and where relevance, convenience and decisions converge. 44Doors helps more than 1,500 clients including The Coca-Cola Company, Bank of America, Dell and Aetna, learn and apply insightful, real-time information by connecting brands with audiences where they work, live and play.
For more information, visit http://go.44doors.com/MMAcannes or text “MMAcannes” to 44040.
To learn more about Captix, watch our video: http://cptr.it/CaptixOverview