Alterian Launches “Creating Engaging Email” eBook Series

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Authored by renowned analyst David Daniels of The Relevancy Group, the series focuses on developing a comprehensive strategy to engage prospects and deliver measurable results through email campaigns.

We're now living in what I refer to as the 'Short Burst Society' in which consumers are time-starved with a shrinking attention span

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced the launch of its customer engagement eBook series, Creating Engaging Email. The series, which is comprised of five eBooks designed to enhance email marketing initiatives, will be released over the coming months, beginning with the first e-book: “Driving Subscriber Acquisition.”

The series is written by email marketing expert David Daniels, CEO of The Relevancy Group and former Vice President and Principal Analyst with Forrester Research and JupiterResearch. Alterian’s Creating Engaging Email eBook series will leverage The Relevancy Group’s Connected Marketing Framework to provide proven tactics on how to find meaningful ways to engage with customers and drive customer acquisition through effective email campaigns.

“We’re now living in what I refer to as the ‘Short Burst Society’ in which consumers are time-starved with a shrinking attention span,” said Daniels. “Even when pushing relevant messages, marketers still have a shorter opportunity to capture the consumer’s attention and drive corporate value. Alterian’s mission aligns perfectly to address this, and together, I hope to provide useful insight on how marketers can more effectively engage consumers on an individual level.”

Aligned with Alterian’s approach to customer engagement, The Relevancy Group’s Connected Marketing Framework integrates marketing initiatives across channels in a manner that leverages customer, subscriber or prospect data to drive greater campaign effectiveness. This framework is the basis for Alterian’s eBook series, which addresses a range of email campaign issues — from acquiring subscribers and measuring email performance, to using segmentation and web analytics to craft relevant and targeted messaging.

“We are thrilled to combine David Daniels’ expertise with the Alterian customer engagement methodology to provide this useful tool for marketers,” said David Eldridge, CEO of Alterian. “This eBook series will give marketers proven tactics and examples for creating intelligent, engaging email campaigns that generate value to their business.”

The first eBook in Alterian’s Creating Engaging Email series, “Driving Subscriber Acquisition,” exposes marketers to cutting-edge strategies for how to connect web analytics intelligence with social media and mobile marketing opportunities. This eBook is currently available for download

The next four books in the series include “Segmentation and Targeting,” “Measuring Email Performance,” “Leveraging Web Analytics,” and “Harnessing Social and Mobile Marketing.”

About The Relevancy Group
The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization’s relevance within the broader online economy. Working with the leading vendors and associations serving the household names that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing cross-channel marketing strategy and tactics. For more information, please visit:

About David Daniels, CEO, The Relevancy Group
According to Direct Magazine, David Daniels is “one of the most influential experts in email marketing, if not the most influential.” Until January 2010 he served as Vice President and Principal Analyst with Forrester Research and JupiterResearch. David is co-author of the book “Email Marketing An Hour A Day” and has been a contributor to the Weekend Today Show on NBC. David has held senior level positions at Apple Computer, Urban Outfitters/Anthropologie, Micro/MacWarehouse, ProTeam and CDA Computer Sales.

About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit or the Alterian blog at


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