The power of the eMindshare quotient is that it dynamically creates a marketing roadmap for companies, showing them where their budget will get the greatest return at any given time
New York City and Southport, Conn. (Vocus) November 3, 2010
eWayDirect, Inc., introduces the world’s first eMindshare engine, a technology that monitors a company’s marketing key performance indicators and uses them to build the company a roadmap to online marketing success.
The eMindshare Quotient enables marketers to view and monitor how their company is performing against their top competitors. Companies can visit booth #2104 and have their eMindshare Quotient run live. Marketers will see how their company ranks against the competition in awareness (breadth and depth of mindshare) and sentiment (popularity and trust).
eMindshare is a multi-dimensional metric as well as a corporate discipline, which combines innovative technology with precise methodologies to accelerate business growth.
It allows companies to monitor how their campaigns (social, email, print, PR) are performing, and which of their campaigns are disruptive in the market, creating significant positive and/or negative change in their rankings as compared to their direct competition.
“The power of the eMindshare quotient is that it dynamically creates a marketing roadmap for companies, showing them where their budget will get the greatest return at any given time,” says Neil Rosen, president and CEO of eWayDirect. “It truly will change the way marketers think about developing and executing their strategies.”
The eMindshare Quotient is a must-see for everyone attending ad:tech New York. To get your complimentary preliminary score on the spot, visit eWayDirect at booth #2104 at ad:tech in New York City on November 3rd and 4th at the Jacob Javits Convention Center, or visit your eMindshare partner.
About eWayDirect, Inc.
Founded in 2000, eWayDirect, your eMindshare partner, is the premier provider of strategic emarketing solutions and services. The company’s flagship Direct|Connect 4.0 platform integrates emsQ with email, website abandonment marketing, viral marketing, search and social marketing, and desktop delivery to create an integrated, cross-channel strategy that delivers results. To learn more about eWayDirect or schedule a demo, visit http://www.ewaydirect.com, read the eWayDirect blog, and follow @eWayDirect on Twitter or Facebook.