Reed Construction Data Launches SmartSpecs, Targeted Lead Service for Building Product Manufacturers

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Available This Week at Greenbuild 2010 in Chicago.

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The development of SmartSpecs is a direct response to the requests of a large set of our customers and prospects

Reed Construction Data, a leading North American provider of construction information, today announced the launch of SmartSpecs (http://www.smartprojectnews.com), a new construction lead service designed to help building product manufacturers identify and track targeted sales and marketing opportunities. SmartSpecs will make its industry debut this week at the Greenbuild International Conference and Expo (booth #1511), at McCormick Place West in Chicago, IL.

For small- to mid-size building product manufacturers, it can be challenging to identify the projects where their products are specified, find the projects where their competition is specified and get the information required to close new sales.

SmartSpecs streamlines the process and eliminates time-consuming searches by aggregating detailed project information from Reed’s database of construction projects, plans and specifications. Based on predetermined keywords, such as a brand name, company name, or competitor name, SmartSpecs delivers only the project results that are relevant to the company.

“The development of SmartSpecs is a direct response to the requests of a large set of our customers and prospects,” said Rich Remington, CTO, Reed Business Information US. “We realize that companies today are operating with fewer resources and can benefit by having actionable sales and marketing leads pushed to them – making it easier to integrate the information into their daily lives.”

The information available through SmartSpecs can serve as the foundation for a manufacturer’s sales or marketing programs. Project results in SmartSpecs are delivered to a user-friendly dashboard, providing instant access to the detailed project and contact information. Customers can also leverage e-mail notifications to ensure they’re always aware of project updates, bid dates and new opportunities.

“For manufacturers to succeed in today’s competitive environment, it’s crucial that they have the right information at their fingertips when they need it,” said Jennifer Johnson, Senior Product Manager, Reed Construction Data. “With SmartSpecs, we’re making it easier than ever for manufacturers to connect with the people who are specifying their products.”

To learn more about SmartSpecs or to request a demo, visit: http://www.smartprojectnews.com.

About Reed Construction Data
Reed Construction Data (RCD) is a leading North American provider of construction information through a diverse portfolio of innovative products and services. RCD offers its customers construction project leads, building product information, construction costs, market analytics and construction news through a suite of online and print references. http://www.reedconstructiondata.com

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