Compton, CA (PRWEB) November 22, 2012
4Wheel Drive Hardware, a specialty retailer of Jeep parts, equipment, and gear, is launching an in-depth online series that follows the build of a Jeep Wrangler JK from stock sleeper to modified marauder. The multi-part web series is a perfect fit for 4Wheel Drive Hardware, since the retailer has established a large and loyal social community of Jeep enthusiasts that goes beyond the traditional relationship customers share with a retailer. The multi-part series will cover all aspects of the project through one year, with video, photography, and detailed first-person accounts that will appear on the 4WD website and 4WheelParts.com.
The heart of the project is a 2013 Jeep Wrangler JK. The intent is to illustrate that it’s possible to have your cake and eat it too, with the builders outfitting the rig with Jeep accessories to be a viable daily driver for an average family, but stout enough to handle the rigors of deep back-country off-roading in remote locations. It’s a delicate balance between performance and drivability, and the process of establishing this balance will be at the core of the Behind the Build series.
The coverage of the project is designed specifically for the social media audience, giving blog readers and YouTube viewers a chance to follow along as the project’s crew go through part selection and evaluation, preparation, installation, testing, and final determinations of effectiveness. Every aspect of the project will be recorded, photographed, and described, with coverage planned across multiple online platforms, including the “Get Inspired” sections of 4WD.com and the main blog of the 4WheelParts website, and several other blogs. Behind the Build will begin in January 2013 and proceed through the calendar year.
About 4Wheel Drive Hardware: 4Wheel Drive Hardware is a top industry provider of Jeep parts and accessories, with a focus and passion for the off-road industry. Find all the latest Jeep products and connect with other Jeepers around the world.
About 4 Wheel Parts: 4 Wheel Parts is a retailer and service provider specializing in aftermarket parts for off-road and 4x4 enthusiasts. With 56 locations nationwide, 4 Wheel Parts supplements its retail centers with a robust mail-order and e-commerce distribution network to serve customers around the country and around the world. 4 Wheel Parts carries a large inventory of truck and Jeep parts, including lift kits, tonneau covers, tires, winches, and more.