Laguna Niguel, CA (PRWEB) May 8, 2007
With recent E.coli outbreaks in restaurants, fast food chains and on store shelves, millions of dollars are being spent on the improvement of systems to safeguard foodborne illness, yet there has been little to no mention of how restaurant companies and government regulators can combat the one known source of bacteria that walks through the door every day in every establishment, large or small, in the world. Half of the population is carrying harmful bacteria around with them everywhere they go, on the one accessory they wouldn't leave home without - their purse.
"If you really pay attention, you'll notice that women will place their purse in one of three places when they sit down for a meal; the back of their chair, the floor, or on top of the table where they are eating," says Cathy Wood, co-founder and president, SecureKlip, Inc. SecureKlip is a new patent-pending, molded plastic device that can be installed under tables and bars to give women a place to hang their purses. "With so few options, it's natural to want to keep your handbag with its valuable belongings close and secure; however, what most people don't realize is what the bottoms of those purses are carrying around and how they are putting themselves and anyone with them at risk," Wood continues.
According to recent investigative reports, everything from E.coli, the deadly pathogen responsible for numerous deaths; staphylococcus, a food poison and the cause of toxic shock syndrome, and hepatitis, to fecal contamination from handbags set on the floors of restrooms were found on the vast majority of purses that were swabbed in random tests. The problem is so pervasive that in one recent study of 50 purses in a local mall by a health team in Atlanta, one in four purses were found to contain E.coli, with a wide range of serious pathogens found on almost every purse tested.
"We developed SecureKlip as a lifestyle device, to add a new level of comfort and security to a customer's experience," adds Bob DePew, SecureKlip's co-founder and product designer. "We have since found that the benefits go far beyond comfort and convenience." Basic hygiene, keeping purses off of floors and tabletops is one of the important benefits that Wood and DePew have found are not only important to customers, but to restaurant owners combating the pervasive issue of bacteria that is being linked to foodborne illnesses. SecureKlip is a simple and relatively inexpensive solution for establishments concerned about bacteria from the bottoms of purses sitting on tables where food is being served.
In addition to reducing the spread of bacteria, SecureKlip's patent-pending design also features a unique retention tip that acts as a theft deterrent. Unlike an ordinary hook that might fit under a bar, it takes a deliberate action from the rightful owner to first pull down the "klip" and then lift the purse off. SecureKlip also benefits establishments by keeping bags and purses off of floors alleviating tripping hazards.
SecureKlip will be featured at the upcoming National Restaurant Association (NRA) trade show in Chicago as one of the featured Hot New Products to see. You may visit them at the show at Booth #890, or on their website; http://www.secureklip.com.