The MathWorks Highlights Model-Based Design for Electronic Systems and Software at DAC 2007: Experts from The MathWorks to Participate in Panels, Co-Host Workshop, and Demonstrate New Verification and Validation Products

The MathWorks

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Rapid DSP Implementation for FPGAs

NATICK, Mass. (PRWEB) June 7, 2007

    Who: The MathWorks, the world's leading developer of software for technical computing and Model-Based Design for engineers and scientists in industry, government, and education.


-- Jon Friedman of The MathWorks will participate in a panel about improving competitiveness through embedded design tools.

-- Ken Karnofsky of The MathWorks will moderate a panel about EDA tools and their future in the automotive industry.

-- The MathWorks and Doulos will present a workshop about design flows and techniques for implementing DSP systems on FPGAs.

Where/When: 44th Annual Design and Automation Conference 2007

San Diego Convention Center, San Diego, CA

June 4-8, 2007

At the 44th Design and Automation Conference (DAC), The MathWorks will showcase the use of Model-Based Design for electronic systems and embedded software, through interactive booth demonstrations, theater presentations, and workflow examples of system and algorithm design, code generation, and verification. The MathWorks will also demonstrate new products that augment the growing verification and validation capabilities in the Simulink(R) product family.

This year, The MathWorks will be in Booth 2779 demonstrating how Model-Based Design can bridge the gap between system design and hardware or software implementations. The MathWorks will also highlight their tools for applications such as multi-domain system design and verification, embedded software code generation, and HDL code generation for system implementation.

The MathWorks will participate in the following panels and workshops at this year's conference:

-- Wednesday, June 6, 11:00 a.m. - 12:00 p.m., Booth 6360

Jon Friedman, Automotive Industry Marketing Manager at The MathWorks, will join panelists from Alto Consulting, Hitachi America, and Delphi in a panel entitled "Improving Automotive Competitiveness: New Methods and Tools for Embedded Design," which discusses how automotive leaders and their suppliers can change their embedded design methods and tools to improve their competitiveness.

-- Wednesday, June 6, 4:30 p.m. - 5:30 p.m., Booth 6360

Ken Karnofsky, Director of Signal Processing and Communications at The MathWorks, will moderate a panel of experts from Ford Motor Co., Xilinx, and University of California San Diego in a panel entitled "The One Ton Mobile Platform: Where Is It Taking Us?," which discusses the increased use of EDA tools in the automotive industry and the future of EDA for automotive applications.

-- Thursday, June 7, 11:00 a.m. - 12:30 p.m., Room 27A

The MathWorks and Doulos will cohost a workshop entitled "Rapid DSP Implementation for FPGAs," which discuses design flows and techniques for implementing DSP systems in FPGAs, including fixed-point modeling, tuning algorithms for efficient FPGA implementation, automatic HDL code generation, and closing the verification loop. Examples include flows that use MATLAB(R) and Simulink system models.

About The MathWorks

The MathWorks is the world's leading developer of technical computing and Model-Based Design software for engineers and scientists in industry, government, and education. With an extensive product set based on MATLAB and Simulink, The MathWorks provides software and services to solve challenging problems and accelerate innovation in automotive, aerospace, communications, financial services, biotechnology, electronics, instrumentation, process, and other industries.

The MathWorks was founded in 1984 and employs more than 1,700 people worldwide, with headquarters in Natick, Massachusetts. For additional information, visit

MATLAB, Simulink, Stateflow, Handle Graphics, Real-Time Workshop, SimBiology, SimHydraulics, and xPC TargetBox are registered trademarks and SimEvents is a trademark of The MathWorks, Inc. Other product or brand names are trademarks or registered trademarks of their respective holders.