Los Angeles, CA (Vocus) October 17, 2007
NextMedium, Inc., developer of the industry's platform for brand integration, announced today that Jeff Grossman, former director of branded entertainment and media innovation for CBS, has joined as Head of Entertainment Partnerships.
“Brand integration is the exploding opportunity in advertising,” said NextMedium Founder and Chairman Hamet Watt. “As a network insider, Jeff understands firsthand the value in NextMedium building brand integration into a scalable ad form.”
In his 12 years’ experience across feature film, television, advertising and interactive media, Jeff has played a key role in the development and execution of branded content and entertainment marketing partnerships. He has also developed an acute understanding of the complex dynamics that exist between studios, networks, advertisers and agencies—and how to successfully navigate those complexities.
At CBS, Jeff led the integration of advertisers into reality and scripted television and extended these partnerships to online, mobile, CSTV and PC gaming. Jeff worked directly with studios and productions including Survivor, Amazing Race, America’s Next Top Model, CSI franchise, King of Queens, Girlfriends, The New Adventures of Old Christine, and others.
“This is a unique opportunity to help content providers control, scale and monetize all levels of brand integration,” said Grossman, “NextMedium will enable billions in new revenue for entertainment companies.”
For more information, please visit http://www.NextMedium.com.
NextMedium is the developer of the definitive technology platform for buying, selling and measuring brand integration in entertainment content. With ad-skipping technology becoming ubiquitous, the ways audiences consume entertainment are rapidly evolving, and advertisers and entertainment companies are looking for innovative solutions to achieve the return on investment they demand. With its documented ability to influence consumer behavior, brand integration represents such a solution.
NextMedium has partnered with the entertainment and advertising industries, as well as leading measurement firms such as Nielsen, to help establish brand integration as a scalable, measurable advertising unit. NextMedium’s platform helps marketers systematically find relevant opportunities to connect with audiences, while enabling content providers to cost-effectively monetize their integration opportunities and generate incremental revenue. For more information, please visit http://www.NextMedium.com.
robbie @ nextmedium.com
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