Los Angeles (PRWEB) December 6, 2007
Today Jackstreet Media and AARP announced the launch of a radio pilot program aimed at jobseekers over the age of 50. The program titled, ÂJob Security 50+Â was created to serve the needs of a rapidly expanding number of mature workers who either want or need to work beyond the traditional age of retirement. Hosted by AARPÂs Director of Employment Security Deborah Russell and ÂEmployed for LifeÂ author Anthony Burnham, the program helps older workers stay on top of the skills, insights and new resources needed to get and keep a good job at 50 and beyond. The monthly segments include three-way discussions with relevant guests who explore the new rules of the employment game and the growing advantage of age in the job market. The hosts also offer personal advice and answers to specific employment questions. Available on demand, 24/7, the pilot program is currently featured on iTunes http://www.itunes.com/podcast?id=267151815 and may be streamed via computer or downloaded to an mp3 player.
ÂEighty percent of boomers say they intend to work into their so called retirement years. Half of our 37 million members are workingÂ said Bill Novelli, CEO of AARP. ÂEmployees have to keep themselves employableÂ This is one of the top priorities for us, promoting older workers,Â said Novell.
As the workplace and the pool of workers have changed dramatically, being employable over the full course of oneÂs lifetime is what the program is fundamentally about. ÂOlder workers are increasingly staying in the workplace, and employers are looking to capitalize on their skills and experience. We talk with leading experts to discuss how todayÂs 50+ workers are changing the way we think about work and retirement,Â said Deborah Russell, co-host of the show.
The program launches as AARP projections point toward a continued jump in the percentage of mature workers in the economy. Fourteen percent of the workforce is aged 55 and older now; the percent is expected to reach 19 percent by 2012. According to the U.S. Bureau of Labor Statistics, the number of workers age 35-44 is expected to decline 7.8 percent between 2004 and 2014. The number of workers ages 55-64 will increase 42.3 percent, and the proportion of workers age 65 and older will jump by 73.8 percent.
ÂEmployees over 50 will need to retool their thinking about the new workplace,Â said Anthony Burnham of Growthport Partners and co-host of the show. ÂThough our parentÂs concept of job security is gone for good, lifetime employability is still achievable.Â
The program concept was developed by Jackstreet Media and the show is produced by Emmy winning broadcaster Errol Smith. ÂWhat we released as a beta version of the program has emerged as a highly valued resource. The program has received a very strong initial response,Â said Smith.
With over 37 million members, AARP is the leading nonprofit, nonpartisan membership organization for people age 50 and over in the United States.
The group is known for providing a host of services to this evergrowing segment of the population by:
Â Informing members and the public on issues important to this age group
Â Advocating on legislative, consumer and legal issues
Â Promoting community service
Â Offering a wide range of special products and services to members
Membership in AARP is open to any person age 50 or above. The median age of AARP members is 65, and slightly more than half of them are women.
About Jackstreet Media
Jackstreet Media a leading new media company specializing in combining traditional broadcasting with new media technology to package and deliver information to underserved markets. Jackstreet Media is based in a suburb of Los Angeles, California.
For more information about the program contact Brian Dau, AARP media relations manager at 202-434-2531 or by email at JDau @ aarp.org. To subscribe to the free podcast go to http://www.itunes.com/podcast?id=267151815.