Cleveland, OH (PRWEB) February 28, 2008
On March 14, Cleveland-area higher education professionals will have the opportunity to learn from Elliance, Inc. e-marketing experts at the Pine Lake Trout Club. The seminar will explore how leading universities and professional schools have successfully used online strategies to attract more ideal students and drive enrollment with less time and effort. Participants will learn how to use search engine marketing and other online strategies to solve enrollment challenges.
Researching colleges online has grown in popularity among today's prospective students. Once students express an interest in a particular school, electronic communications can play an important role in keeping them interested in that school. Through case studies, Elliance will cover ways schools can get noticed by students. For example, attendees will learn how Carnegie Mellon University used search engine marketing and increased applicants by 118 percent in its master of information systems management program. Another example of a successful search engine marketing approach, used by the Pittsburgh Institute of Aeronautics (PIA,) will be reviewed. The changes Elliance implemented for the PIA resulted in first-page rankings on Google, Yahoo! and MSN within just a few months. Attendees will also learn how St. Edward's University used an e-mail campaign to accelerate domestic and international recruitment.
Attendees will learn how to:
Elliance is an e-marketing software and services company serving progressive mid-size companies, colleges and universities, and non-profits. Clients served include, AlliedBarton Security Services, Crown Castle, Black Box, Mellon/Dreyfus, HydroWorx, Allegheny Ludlum, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 14 years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver search engine optimization (SEO), e-commerce and e-marketing solutions. For more information about Elliance, visit http://www.elliance.com.