West Simsbury, CT (PRWEB) April 4, 2008
WebAward08.org- The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the computer software industry learn to create more effective and engaging web sites.
"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "With so much computer software selected and delivered online, many small software companies can reach a critical ROI with an effective Website. Unfortunately, being a good software engineer does not always result in being a good Web site designer."
The WebAwards competition judges computer software web sites on seven criteria that combined create award-winning web sites:
Computer Software Web sites, although in line with the ISAR index for the past two years, has shown erratic performance over the last decade. The most notable performance years are the strong performance in 2004 and dismal performance in 2001 relative to the overall ISAR index. Computer Software Web sites have scored below the 5-year criteria benchmark averages in all areas. As an industry, they are strongest in content, copywriting, and ease of use. Surprisingly, they score low in technology and innovation.
The 2007 WebAward for Best Computer Software Web site went to BLITZ for Adobe.
Other past winners include:
A complete list of past computer software winners can be found online.
Companies and organizations wishing to have their computer software web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at WebAward08.org.
To request your copy of the 2008 WebAward ISAR report, please visit: WebAward08.org and click on the ISAR text link
The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.
2008 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The computer software industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Computer Software Web site of 2007. The deadline for entry is May 31, 2008 and the WebAward Web site is located at WebAward08.org.
About the WebAwards
Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward08.org.
# # #