EEDAR Appoints Jesse Divnich as Director of Analytical Services

World's largest database of video game "DNA" to allow unprecedented level of support for investors and institutions.

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San Diego, CA (PRWEB) April 16, 2008

Electronic Entertainment Design and Research (EEDAR), a business intelligence and research firm specializing in the videogame industry, today announced the appointment of Jesse Divnich to Director of Analytical Services. In his position, Divnich will continue his work as one of the leading analysts for the videogame industry, while spearheading both new products and business development for the financial sector.

"EEDAR's vast collection of proprietary data and research tools allow publishers and developers to increase product quality, sales and efficiency throughout the development cycle," said Divnich. "I am eager to begin leveraging these technologies in my new role, while contributing to the development of new products for EEDAR in the areas of due diligence, risk management and analysis of industry trends."

"We are delighted to have Mr. Divnich join the EEDAR team. Jesse's deep roots in the community, in-depth knowledge of the financial sector and strong industry relationships will assist EEDAR in achieving our goal - that of improving the efficiency of the videogame industry by enabling informed decision making," said Geoffrey Zatkin, President and COO of EEDAR.

Most recently, Divnich served as the Lead Analyst for videogame sales prediction web site "The simExchange" where he helped to expand the popularity of prediction markets as a means to more accurately predict sales within the interactive entertainment industry. Divnich has worked as an independent industry consultant and analyst with numerous private firms and institutions with strong financial interests in the interactive entertainment sector.

Founded in 2006 by videogame industry veterans, Electronic Entertainment Design and Research (EEDAR) is a business intelligence and research firm that specializes in providing objective facts and information for developers, publishers and investors. EEDAR enables informed decisions for leaders in the videogame industry by empowering them with highly accurate data on video game elements such as game features, use of brand and license, marketing and industry trends, etc. EEDAR's services are powered by its ever expanding proprietary game database which identifies up to 15,000 unique aspects of a game for more than 1,500 titles. EEDAR is based in San Diego, California. Learn more at

Gregory Short
Electronic Entertainment Design and Research
Gshort @