Online marketing companies can lose as much as 50% of their emails’ readers if the emails sent out do not display properly on a Smartphone or tablet.
New York, NY (PRWEB) June 13, 2013
Ajax Union, an SEO agency in NY that specializes in helping small businesses strengthen their online presence, is currently helping business owners create mobile-accessible emails. Available online at http://www.AjaxUnion.com, the SEO company now offers clients its email marketing program, EmailSpark, to send mobile-friendly marketing emails.
According to a recent study from Knotice, a leading provider of data management and actionable analytics for digital communication, 41% of all emails sent in the latter half of 2012 were opened on a mobile device. This number represents a 51% increase as compared to previous years and the trend is expected to see continued growth so that by the end of 2013, at least half of all commercial emails will likely be opened on a Smartphone, tablet, or a similar device. The Knotice study also pointed out that once an email is opened, there is only a 0.07% chance that it will be reopened on a different device, creating a very small window of opportunity for small business internet marketers.
The study from Knotice highlights the importance of mobile-friendly emails. In indicates that not only will a large percentage of the campaign’s target audience likely open the email on a mobile device, but also that if the email is not readable and engaging on the original device used, the chances of it being reopened on a traditional computer are extremely slim. Combined, these results mean that online marketing companies can lose as much as 50% of their emails’ readers if the emails sent out do not display properly on a Smartphone or tablet.
“At Ajax Union, we’re encouraging small businesses to consider these important statistics when creating email marketing campaigns. To ensure that they’re readable on all devices, emails should feature proportionally sized images, conveniently located links, and catchy titles. We offer a team experts available to help small businesses create such emails and we are also promoting EmailSpark, our email marketing service. EmailSpark is designed to make digital marketing campaigns easy, as it provides customized emails and newsletters with easy API integration, real time reporting, and a host of other helpful features,” said Joe Apfelbaum, CEO of the SEO company in NY.
For more information about mobile-friendly email marketing, to sign up for EmailSpark, or for help with other aspects of small business internet marketing, such as social media outreach or SEO analysis, call Ajax Union at 1-800-594-0444. The company can also be found across several social media websites, include Facebook and Twitter.