AutoLoop Dealer Equity Mining Sets a New Customer Engagement Standard

Automotive dealerships and groups wishing to aggressively target qualified prospects for new vehicle sales with automated vehicle quotes, can now take advantage of the new equity mining solution just launched by AutoLoop™. The product integrates with a multi-channel marketing platform helping dealers achieve maximum customer engagement.

Clearwater, FL (PRWEB) June 18, 2013

Following months of field testing and results beyond expectations, AutoLoop Quote™ is being rolled out nationally. Pilot dealerships utilizing Quote have reported sales exceeding 12% of total new car volume with over 4% of all automated vehicle quotes converted to actual sales on a 4 week average, with expected conversions to be larger based on increased usage.

AutoLoop invested over a year with top resources and an extensive budget to build the new Quote program. Designed directly into the AutoLoop Essentials™ multi-channel platform, the Quote dealer equity mining solution seamlessly integrates with the DMS to translate ownership data into relevant vehicle upgrade offers to be presented to selected customers through multiple mediums.

“When we set out to build this sales accelerator, our goal was to design it so simple it would always get used and never sit idle on dealer desktops,” said Matt Rodeghero, Chief Product Officer. “We had to engineer Quote to be consistently reliable and virtually foolproof. VIN cleansing with the DMS, Sales Lead Sheets, and multi-mode communications were all considered essential to assure success. We even created an on-site, mobile lane application within our existing service scheduling application so current service customers could be targeted with ‘real-time’ communications and same day, on-site follow-up.”

Utilizing Black BookTM valuations adjusted for estimated mileage, current equity and lease/purchase options, all relevant incentives also integrate current Edmunds TM data to provide a comparative true cost of ownership. Tied to existing inventory, dealers are able to quickly move select vehicles to receptive customers with minimal effort. With on-demand marketing options or pre-set monthly “fishing” programs, dealers can capture next car purchasing of customers already engaged in a relationship with the dealership.

The launch of Quote goes beyond the engagement of current customers in their service relationship by aggressively targeting qualified prospects for new vehicle sales with automated vehicle quotes. Dealers with an active BDC are further armed with crucial prospect information to accelerate and simplify their sales efforts. The wealth of knowledge gained from the consolidated customer data in the AutoLoop system is routinely applied through dynamic updates enhancing the overall market effectiveness.

Founded in 2005, AutoLoop’s mission is to empower dealerships with unequaled knowledge, support and products focused on engaging customers to create the most profitable business relationships possible. OEMs, dealer groups and individual dealerships utilize AutoLoop’s Customer Engagement Management suite of complete marketing services, equity mining, service scheduling management and direct mail campaigns as a full single-source customer retention solution. AutoLoop is an Inc500 privately held company and located in Clearwater, Florida. For more information please contact AutoLoop at 877-850-2010 or visit http://www.autoloop.net.


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