B2B Marketing and Sales Executives Invited to Attend Breakfast Briefing About Marketing Automation on September 21, 2010 in Arlington, Virginia

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All you have to do to generate sales-ready leads is get the right message to the right person at the right time, and only do what works.

Arlington, VA (PRWEB) August 31, 2010

Senior sales and marketing executives of business-to-business (B2B) companies in the DC area wanting to learn about the benefits of marketing automation are invited to register for a complementary informational executive breakfast briefing from 8:30 a.m. to 10 a.m. on Tuesday, September 21, 2010, at the Regus business center in Arlington, Virginia.

The 90-minute breakfast session is hosted by Mac McIntosh, a noted expert at driving B2B leads and sales. McIntosh will explain how to leverage B2B marketing automation to cost-effectively and efficiently fill the sales pipeline with more qualified, sales-ready leads, close more sales and a get a better ROI from your new business development efforts.

Additionally, Adam Needles, director of field marketing for Silverpop, will provide an overview of how his company uses its marketing automation system to drive more leads and sales for less.

Attendees will quickly get up to speed on marketing automation, and have the opportunity to discuss the topic with a select group of their peer executives.

"All you have to do to generate sales-ready leads is get the right message to the right person at the right time, and only do what works," McIntosh said. "These are two simple strategies, but the details of consistently executing them are a significant challenge for most B2B organizations. That is why we've developed this brief yet informative session to help executives gain a quick understanding of how they can take full advantage of the technology available today to generate more sales-ready leads and drive more closed sales for their companies."

Seating is limited, so attendance will be strictly limited to a small group of senior corporate, marketing and sales executives at mid-size to large companies, or fast-growing, venture-funded small companies.

Executives who are looking to cost-effectively and efficiently boost their company's sales should register immediately by one of the following:

Online: http://executive-briefing-arlington-prweb.eventbrite.com
Phone: 1 (800) 366-1877 ext. 1622
Email: mcintosh(at)acquireb2b(dot)com with "Sept 21 in Arlington" as the subject. Please also include your name, title, company URL, and phone number in the email.

The agenda:
8:30 a.m. Registration and breakfast
8:45 a.m. What B2B marketing automation is all about, and why you should care
9:45 a.m. Group discussion
10:00 a.m. Briefing concludes

Complementary attendance at this marketing automation breakfast briefing is made possible by its sponsors; AcquireB2B, Silverpop, NetProspex and B2B Contact.

About Mac McIntosh:

M. H. (Mac) McIntosh is a business-to-business lead generation and marketing expert who specializes in helping companies generate more leads and close more sales using the latest marketing strategies, tactics, technology and media. With 20+ years of hands-on experience in B2B marketing, direct marketing and sales, Mac conducts dozens of B2B marketing and lead generation workshops, seminars and webinars each year for leading corporations and associations around the world. He also writes regularly for a number of leading print and online marketing and business publications and is publisher of Sales Lead Report®, an e-newsletter with more than 20,000 B2B marketing and sales professionals as subscribers, and Sales Lead Insights®, his award-winning blog.

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