Brightpearl Announces Integration with Shopify

Brightpearl’s robust order, inventory and customer data management solution adds more power and scale to Shopify’s redesigned platform.

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With Brightpearl, we can leverage the full capabilities of Shopify, including the showcasing of multiple brands,” said Richard Hall of Dick’s Climbing.

San Francisco, CA (PRWEB) May 02, 2013

Brightpearl, cloud software that integrates orders, inventory and customer data across different retail channels, today announced an integration with Shopify, the industry-leading e-commerce platform used to create and power online stores. This integration is available immediately for Shopify customers at http://apps.shopify.com and at http://www.brightpearl.com//shopify.

“Brightpearl and Shopify share a common vision for customers: to give them powerful yet simple tools to create and scale their online stores,” said Harley Finkelstein, Shopify’s chief platform officer. “Brightpearl’s Commerce Acceleration Platform enables our retailer customers to synchronize their order, inventory and customer data from multiple Shopify storefronts.”

“With Brightpearl, we can leverage the full capabilities of Shopify, including the showcasing of multiple brands,” said Richard Hall of Dick’s Climbing. “We are creating multiple branded storefronts to better target specific product groups at their potential customer bases. It’s a win-win, making the shopping experience more convenient and compelling for our customers, and enabling us and our suppliers to benefit from highly targeted merchandizing.”

With the Brightpearl integration, Shopify customers can now:

  •     Open multiple Shopify storefronts to showcase different brands and products
  •     Unify and synchronize orders, backorders and inventory across multiple channels – brick & mortar stores, Shopify storefronts and other leading online marketplaces, such as Magento, Amazon and eBay – all from a single central location
  •     Integrate customer data from multiple channels to analyze purchase behavior and feed outbound marketing tools with more accurate, targeted customer content
  •     Provide more robust multi-channel merchandizing capabilities, including:
o    Central management of multiple customer groups, including B2B and B2C stores, to accommodate retail and wholesale customers
o    Support for multiple store locations and sub-brands
o    Formation of bundles and kits to offer more responsive, customer-focused specials and promotions
o    Real-time margin visibility and control

“Brightpearl’s integration with Shopify gives customers more freedom and flexibility to grow with confidence across multiple retail channels,” said Salman Malik, Brightpearl’s chief executive officer. “This integration enables customers to scale their businesses with Shopify’s awesome online stores and Brightpearl’s powerful Commerce Acceleration Platform.”

About Brightpearl
Brightpearl is cloud software for multichannel retailers. It integrates orders, inventory and customer data and lets retailers do what they do best: focus on growing their businesses. With Brightpearl’s Commerce Acceleration Platform, multichannel retailers can be confident their core data and processes are under control, saving time, money and creating a reliable foundation for rapid growth. Brightpearl is fully integrated with a variety of sales channels including Magento, eBay, Bigcommerce, Shopify and Amazon, providing retailers with built-in access to multiple channels for growth. To learn more, visit http://www.brightpearl.com.

About Shopify
Shopify is an ecommerce platform that allows individuals and businesses to create awesome online stores. Shopify currently hosts over 50,000 active online retailers, including: Amnesty International, General Electric, Tesla Motors, LMFAO, Foo Fighters, Encyclopedia Britannica, Tata Group, Evisu Jeans, DODOcase, Penny Arcade, CrossFit, GitHub, Evernote, and Epic Meal Time. Shopify was founded in 2006 by two snowboarding enthusiasts who wanted to create a better way to sell their snowboards online. Shopify has received $22 million in Series A and B funding from Bessemer Venture Partners, FirstMark Capital, Felicis Ventures, and Georgian Partners. For more information, please visit http://www.shopify.com.


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