Atlanta, GA (PRWEB) January 21, 2013
On Tuesday January 15th, 2013, Elizabeth Gordon, host of Results Matter radio on Business RadioX® and producer Dana Barrett, were joined by Lynn Hood of Crackerjack Marketing to discuss the where social media fits into the B2B world and specifically how and why it works in the healthcare space.
Lynn calls herself the Top Kernel at Crackerjack Marketing, an integrated marketing firm that helps medical device, bioscience, high tech and business-to-business companies strategically position themselves and increase sales. She has more than 25 years of experience working with agencies and corporations in marketing and communications and has worked with many organizations who want to incorporate social media into a comprehensive marketing plan.
During the interview Lynn explained that “social media is like dieting. When you decide to start a diet or social media you’re motivated and you do all the right things, but sometimes it’s difficult to keep it going if you don’t immediately see results.” She cautions against doing too much right out of the gate and says it better to come up with a realistic plan that your company can maintain.
For more information on developing your social media plan, listen to the complete interview on the Results Matter Radio page for Business RadioX®
About Burr & Forman’s Results Matter Radio
Results Matter Radio brings you pertinent business information and real life solutions to help drive desired results – whatever your business may be. We interview Business Leaders and Trusted Advisors about the most important issues in Commercial Real Estate, International Commerce, Healthcare, Family Business, Corporate Litigation, Finance, Philanthropy, Estate Planning, and more.
About Business RadioX® :
Business RadioX® provides a turnkey solution for business owners who want to leverage the power of internet radio to meet their best prospects, establish credibility for their organization and heighten the placement of their brand in search engines rankings. With a professional venue and a proven formula, Business RadioX® helps hosts podcast their shows and create a regular stream of dynamic content to share with their prospects and feed the search engines every week. Programs are recorded and streamed live to the internet from our studios in the greater Atlanta area. For more information or to hear a live show, visit: http://www.businessradiox.com.