We’re now seeing that all the industry marketing dollars spent on promoting cloud computing have started to actually move the needle.
Boston, MA (Vocus/PRWEB) November 18, 2010
A recent Chadwick Martin Bailey (CMB) Tech Pulse study found that there is less confusion around the term “cloud computing” and adoption plans have increased over the last 12 months. In early 2009 a similar CMB Tech Pulse study found only 15% said their organization had aggressive plans to migrate towards cloud computing architectures. Fast forward to Fall 2010: that number has nearly doubled to 28%. This most recent CMB Tech Pulse study of nearly 250 IT departments also found these organizations expect to more than double the workload running on cloud architecture within the next two years.
”In 2008 and 2009 we saw a big disconnect between industry and trade press hype about cloud computing vs. purchase plans from actual IT departments who write the checks for these solutions,” says Chris Neal, vice president of Chadwick Martin Bailey’s technology and telecom practice. “We’re now seeing that all the industry marketing dollars spent on promoting cloud computing have started to actually move the needle.”
While this research revealed aggressive deployment plans, IT departments still favor internal cloud solutions for most workloads rather than externally-provisioned cloud solutions. A big reason for this is lingering concerns about security, which is still by far the biggest concern plaguing the adoption of could computing. When asked what vendors need to do to make cloud computing solutions more appealing the top request was security, followed by more simplified (and lower) pricing models, plus greater reliability assurances (see chart).
The study also found that most (54%) IT departments think their current channel partners need additional training to support their transition to cloud based architectures, and 12% feel their current channel partners are not at all prepared to help with their organization’s transition to cloud computing.
About this research
This study of 247 US IT professionals was conducted in August of 2010 as part of the CMB B2B Tech Pulse series. The Tech Pulse is a self-funded quarterly study that covers a variety of current topics and issues facing IT decision makers. Additional findings can be downloaded: Cloud Computing in the Enterprise.
About Chadwick Martin Bailey
Chadwick Martin Bailey is a Boston-based custom market research firm who works with many of the most successful companies and best known brands in the world to help them acquire, maintain and grow their customer base. In 2009 CMB was listed on the Honomichl Top 50 and continues to demonstrate thought leadership at numerous conferences worldwide. Chadwick Martin Bailey focuses on using leading-edge research techniques to collect and translate the data into simple, business decision-focused deliverables. http://www.cmbinfo.com