CafeGive Bridges the Gap Between Intention and Action by Simplifying Online Social Giving

While virtually everyone agrees that giving to charity is a good thing, in this climate of economic uncertainty many consumers are pressed to make very hard choices that they don’t wish to make. CafeGive has created a bridge between intentions and action allowing socially motivated consumers to consistently support worthy causes, and motivate their friends to join them, all the while costing them nothing.

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Using cafegive.com and promotional widgets, Facebook sharing and Twitter options, consumers can begin to promote social giving initiatives, create grassroots appeals that benefit a cause, and do extraordinary things with a simple action.

Portland, OR (PRWEB) September 30, 2011

CafeGive®, the Portland-based online company that is bringing consumers, retailers and nonprofits together to help each reach their philanthropic goals, is laying a foundation for individuals to create and promote positive social change. The company believes that online promotions coupled with the powerful social media can help to close the gap between good intentions and positive actions.

Fueling this concept is recent research by Walden University and Harris Interactive, stated that Americans have a strong belief in their own power to effect change with nearly nine in 10 adults (85%) agree that they can make the world a better place by their actions. Using cafegive.com and promotional widgets, Facebook sharing and Twitter options, consumers can begin to promote social giving initiatives, create grassroots appeals that benefit a cause, and do extraordinary things with a simple action.

CafeGive.com makes supporting a good cause as easy as shopping online. Their grassroots approach enables consumers to quietly and consistently make a positive impact when shopping online and by directing a portion of the referral commission to a selected cause. CafeGive provides a way for socially concerned consumers to help the worthy causes of their choice for free and turns online shopping into a fundraiser. The site currently includes over 370+ stores and over 130+ local, national and international charities.

CafeGive "widget" application provides a promotional vehicle for socially motivated consumers to promote their favorite causes online. Easily configured, the widget is built and personalized in three steps, and can be used to promote and socialize charitable activity with Facebook friends (and friends of friends). The “widgets” create a powerful advantage: the personal appeal.

Cafegive shoppers can also send a tweet or Facebook status update directly from the website, to endorse the causes or brands they are supporting with their shopping. Cafegive.com has also provided prewritten tweets making it simple to send giving messages to friends.

About CafeGive
CafeGive is a unique online marketplace that lets consumers shop for a cause. Cafegive.com is a free service connecting online shoppers to hundreds of brand-name online retailers and local and national nonprofit organizations to earn for their causes. In addition, CafeGive provides social networking tools to allow nonprofits and consumer to create specific fundraising goals and extend their reach to family and friends. The CafeGive website is the company’s first social responsibility related application combining philanthropy and online shopping. CafeGive is headquartered in Portland, Oregon. For more information visit http://www.cafegive.com

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