“These strong numbers indicate that Christmas trees remain a vital part of the Christmas celebration,” said Warner. “This season, in particular, we have seen how Christmas trees have helped communities to bond and heal.”
Los Angeles, CA (PRWEB) December 25, 2012
About 33 million Christmas trees were purchased for the 2012 Christmas season, reports the American Christmas Tree Association (ACTA).
A study of approximately 30,000 U.S. households nationwide conducted by Nielsen on behalf of ACTA found that celebrants planned to buy about 22 million real Christmas trees and nearly 12 million artificial trees.
The study also found that 83 percent of U.S. households planning to display a Christmas tree likely used an artificial Christmas tree in 2012, up from 79 percent in 2011. Twenty-three percent of U.S. households displayed a real Christmas tree.
Other key findings included the following:
-- Nearly two-thirds of all American households planned to celebrate Christmas with an artificial Christmas tree; Eighteen percent of all households planned to display a real tree
--More than 50 percent of all households that display an artificial Christmas tree said they planned to display their tree for 10 years or more
--Nearly six percent of all households that display a tree will display both a real and an artificial Christmas tree
--Sixteen percent of all households that display an artificial Christmas tree displayed more than one artificial tree
--The average cost consumers paid for a real tree was $45; the average cost of an artificial tree was $80.00
“These strong numbers indicate that Christmas trees remain a vital part of the Christmas celebration,” said Warner. “This season in particular we have seen how Christmas trees have helped communities to bond and heal.”
About ACTA: The American Christmas Tree Association is a non-profit organization dedicated to providing consumers with factual information about Christmas trees and the Christmas tree industry. For more information, please visit http://www.christmastreeassociation.org.
American Christmas Tree Association calculation based in part on data reported by Nielsen through its PanelViews Survey service, sourced from the Omnibus survey sent to a representative subset of households on the Homescan Panel based on the total US market; the findings referenced are from the survey fielded from November 1 – 26, 2012. Copyright © 2012, The Nielsen Company.