Yellowfin 6.2 to Tackle Historically Low Business Intelligence User Adoption

International Business Intelligence (BI) software vendor, Yellowfin, is set to launch the latest release of its BI solution, Yellowfin 6.2, in a series of Webinars throughout Monday 3 and Tuesday 4 December 2012.

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Yellowfin: Making Business Intelligence easy

most people don’t want to write reports or do self-service analysis. They just want answers. And, they want to share those answers with the people they trust, enabling them to collaborate and make better decisions. That’s what Yellowfin 6.2 is about

(PRWEB) November 27, 2012

Register for the official Webinar launch here: http://www.yellowfinbi.com/YFCommunityNews-Yellowfin-6-2-launch-Webinar-A-better-way-to-deliver-BI-121552

Yellowfin CEO, Glen Rabie, said that the release included many significant enhancements and additions to the vendor’s Collaborative BI capabilities, aimed at addressing notoriously low BI user adoption rates.

“The consumerization of BI only got it half right – we needed to make BI easier; and we have,” said Rabie. “But most people don’t want to write reports or do self-service analysis. They just want answers. And, they want to share those answers with the people they trust, enabling them to collaborate and then make better decisions. That’s what Yellowfin 6.2 is all about.”

Recent studies by TDWI and BIScorecard suggest that most BI deployments only experience a 24 or 25 percent adoption rate. International analyst and advisory firm, Gartner, has previously stated that 80 percent of BI projects fail, citing poor communication and collaboration as the primary reasons.

“The failure rates of BI implementations, and persistently low user adoption rates, are indeed reflective of our inability to reimagine the way in which we communicate the key messages represented by data,” said Rabie. “According to Information Masters, 75 percent of BI success is determined by factors other than data and core analytical technology – so thinking about how data is presented, shared and discussed in order to enable effective decision–making is paramount.”

Rabie said that when developing new content sharing and presentation functionality for 6.2, to enable a wider breadth of users and user types to benefit from BI content, Yellowfin turned to common models and patterns of content creation and consumption found in prominent social media platforms.

“Bradley Horowitz, VP of Product for Google+, said Google applied the 1:9:90 rule to Google+, stating that social software sites don’t require 100 percent active participation to generate great value,” said Rabie. “What he meant by this, is that only around one percent of users have to create content for that platform to provide a rich and valuable experience for its total usership. Nine percent of the user base then synthesizes and shares that information, while the other 90 percent simply consumes it – and that’s all they want to do.

“Eighty to ninety percent of potential BI users simply want to use the insight generated by their BI tool to make better decisions. They don’t want to create content. If you can facilitate that need, you can unlock the usefulness and power of BI and instill an analytic culture throughout an organization – that’s what we’ve achieved with Yellowfin 6.2.”

Register for the official Webinar launch of Yellowfin 6.2 here: http://www.yellowfinbi.com/YFCommunityNews-Yellowfin-6-2-launch-Webinar-A-better-way-to-deliver-BI-121552
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About Yellowfin

Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit http://www.yellowfinbi.com
What is Business Intelligence software?

Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or lachlan.james@yellowfin.bi

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), or email pr@yellowfin.bi to subscribe to Yellowfin’s free e-newsletter.


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