Evesham, Worcestershire (PRWEB UK) 6 October 2012
Convector-Radiators.co.uk have been in the game of selling heating equipment for several years now and are quickly becoming one of the go to retailers for those who prefer to shop online.
As shopping online is far more convenient and cost effective than going out to the shops, people every week are taking to the internet to search for the latest things they need for the house. Thankfully for Convector-Radiators, a lot of people are happy to buy their panel radiators and other heating equipment online.
The marketing team at Convector-Radiators have always been firm believers that eventually everyone will shop online and high-street shops will pretty much cease to exist. Due to this, their entire marketing strategy revolves around the online marketplace rather than traditional forms of advertising such as newspapers, TV ads and flyers.
Whilst some people might think this is business suicide, it actually works pretty well for the radiator retailer considering their profits have more than doubled over the last 9 months. With the upcoming winter sale, this figure might well increase further before the year comes to an end...
Chris Bell ended by saying this about the marketing for Convector-Radiators: “We put a lot of effort in when it comes to online marketing, simply because we have to, just to get noticed amongst all the other people trying to make a name for themselves. Therefore, we think outside the box a bit when it comes to promotions. For example, earlier on in the year we offered free radiator covers when customers spent over a certain amount on the website. This was extremely successful and we hope the forthcoming winter sale will be just as good as our previous promotions and sales.”
Make sure you don’t miss the huge sale going down at Convector-Radiators by visiting their website from the 4th October to take advantage of the latest and greatest deals.
Convector-Radiators.co.uk is currently run on the new and ever-expanding Online Home Retail Network. The OHR network at present hosts around 50 separate websites which all sell a wide range of products; anything from Franke sinks and gardening accessories to macerators and screwdriver sets. Online Home Retail Limited originally started out as Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a major rebrand in 2012. The business now employs close to 60 people in its purpose built warehouse & offices, along with a turnover that is nearing £25 million a year.