Austin, TX (PRWEB) January 13, 2013
Digital Marketer is on the cutting edge of the marketing industry, and it is sharing ideas on the latest eCom trends in its revolutionary blog. The latest post comes from Managing Editor Josh Loposer, and it touches on Amazon’s Auto Rip marketing ploy.
Loposer describes Auto Rip as an offer that gives compact disc buyers the digital version of their purchase, for free. It is a retroactive feature, giving users the mp3 versions of any CD purchase since 1998.
“As a marketer, I have no idea how the rights and royalties for a deal like this might work out; it seems expensive to say the least. But as a consumer, I don’t freaking care. Not at all,” Loposer wrote.
That’s because in his mind, this is a stellar marketing move. “From the consumer side, this is getting something extra — a bonus — for doing what you were going to do anyway,” said Loposer in the post.
Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.
Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and of course access to RAW Trainings that are available anytime from any online device after their live events.
Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.