The latest post comes from Managing Editor Josh Loposer, and it touches on Amazon’s Auto Rip marketing ploy.
Austin, TX (PRWEB) January 13, 2013
Digital Marketer is on the cutting edge of the marketing industry, and it is sharing ideas on the latest eCom trends in its revolutionary blog. The latest post comes from Managing Editor Josh Loposer, and it touches on Amazon’s Auto Rip marketing ploy.
Loposer describes Auto Rip as an offer that gives compact disc buyers the digital version of their purchase, for free. It is a retroactive feature, giving users the mp3 versions of any CD purchase since 1998.
“As a marketer, I have no idea how the rights and royalties for a deal like this might work out; it seems expensive to say the least. But as a consumer, I don’t freaking care. Not at all,” Loposer wrote.
That’s because in his mind, this is a stellar marketing move. “From the consumer side, this is getting something extra — a bonus — for doing what you were going to do anyway,” said Loposer in the post.
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