Newest DigitalMarketer.com Blog Post Shares Study Data on Facebook Fan Value

The value of a Facebook fan is spelled out by a recent study, and Digital Marketer’s latest blog highlights the details.

Austin, TX (PRWEB) April 18, 2013

The most recent Digital Marketer blog post draws attention to a study by a social media marketing firm that determined the average Facebook fan value to fall at $174. The post was written by Eric Pickhartz, who engaged in a discussion of the monetary value’s impact.

“Knowing the ROI of social media marketing just became a little easier, and with this figure brands can move forward with a much more succinct idea of how their Facebook fans will affect the bottom line,” wrote Pickhartz.

The study compared fans to non-fans in terms of spending, loyalty, likelihood to recommend, and media value, amongst other parameters.

“Now that there’s an average value affixed to fans, brands can establish a way to maintain one of their most valuable segments of their online audience, and keep the interaction as meaningful as possible,” the post said.

Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of Digital Marketer’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

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