Austin, TX (PRWEB) April 18, 2013
The most recent Digital Marketer blog post draws attention to a study by a social media marketing firm that determined the average Facebook fan value to fall at $174. The post was written by Eric Pickhartz, who engaged in a discussion of the monetary value’s impact.
“Knowing the ROI of social media marketing just became a little easier, and with this figure brands can move forward with a much more succinct idea of how their Facebook fans will affect the bottom line,” wrote Pickhartz.
The study compared fans to non-fans in terms of spending, loyalty, likelihood to recommend, and media value, amongst other parameters.
“Now that there’s an average value affixed to fans, brands can establish a way to maintain one of their most valuable segments of their online audience, and keep the interaction as meaningful as possible,” the post said.
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