The definition of SEO has changed. Your goal now needs to be human optimization.
Austin, TX (PRWEB) November 17, 2012
Digital Marketer, the industry leading online marketing company, has released a recent blog post from founder and lead publisher Ryan Deiss. The post reviews the new search engine optimization process under Google’s new Penguin update, and Deiss talks through what he believes to be the best ways to adapt to the changes.
“The goal of the Penguin update, more or less, was to reward what Google considered to be useful, valuable, user-approved content,” Deiss said in the blog. “To do this, however, Google pretty much had to slap a bunch of sites that had employed a bunch of sneaky tactics designed to trick Google’s algorithm into giving them higher search rankings — aka ‘spam.’”
The concept has been challenging, according to Deiss, but there are well-intended ways of taking advantage.
“The best thing you can do for yourself is to properly tag and title your posts with the appropriate keywords and drumroll, please… post useful, informative content that other humans want to read and share,” said Deiss in the article.
“The definition of SEO has changed. Your goal now needs to be human optimization,” Deiss wrote.
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