Blog Post from Digital Marketer’s Managing Editor Reminds Marketers to Avoid Scare Tactics

In light of the recent FTC ruling regarding an anti-virus software company’s scare tactic-based ads, Digital Marketer published a blog post.

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The blog post highlights some “sketchy” ad practices from an anti-virus computer software company.

Austin, TX (PRWEB) October 06, 2012

Digital Marketer’s industry leading blog posted a recent online piece with a word of advice from Managing Editor Josh Loposer: “For any marketers who may be considering using scare tactics: DON”T.”

The blog post highlights some “sketchy” ad practices from an anti-virus computer software company, Loposer said. The accused ads made targets believe they needed anti-virus software whether they truthfully did or not.

Based off of an October ARS Technica article, “The so-called “scareware” company, which went by a number of aliases over a few years (WinFixer, WinAntiVirus, and WinAntiVirusPro), used a deceptive form of display ads that claimed to be scanning your hard drive for viruses, spyware, etc.,” said Loposer in the post.

The Federal Trade Commission lowered the hammer on the company, tagging them with a $163 million ruling, reported the ARSTechnica.com article.

“Some might call this heavy handed. After all, the products weren’t found to cause damages or hurt people, it was the deceptive marketing that the FTC took issue with,” Loposer said.

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