Austin, TX (PRWEB) November 18, 2012
One of the most recent DigitalMarketer.com blog posts is from Managing Editor Josh Loposer, and it takes a look at recent e-book sales indicating a slight downtrend.
A PaidContent.com article tipped Loposer off to the Hachette Book Group’s third quarter sales, which dropped and could be an indicator of things to come.
“While the trajectory for ebook sales is clearly on the way up in the long-term, that doesn’t mean it will grow at a steady pace, month after month,” Loposer wrote.
Loposer said that e-book sales will likely spike the day after Christmas, due to the nature of e-readers and the trend of gift cards.
“After the holiday season and on into the New Year, two things will happen: a) Tons of new e-readers and tablets will need to be filled, and b) Gift cards from iTunes, Amazon, etc. will be burning holes in millions of pockets. Both of these very well-known factors will result in a wave of e-book sales that may last until late May. It seems to work like that every year,” wrote Loposer in the post.
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