The newest Digital Marketer blog post investigates the latest findings on mobile ad dollars, and asks some important questions about the emerging frontrunners.
Austin, TX (PRWEB) April 06, 2013
The newest Digital Marketer blog post investigates the latest findings on mobile ad dollars, and asks some important questions about the emerging frontrunners. The post was written by Digital Marketer’s Managing Editor Josh Loposer, and it shares details from the recent research done by eMarketer.com.
“As mobile marketing grows at an exponential pace, so does the gap between the 'haves' and the 'have-nots' in terms of mobile ad networks,” wrote Loposer in the post. “The traffic gap is growing wider as mobile advertising gets more and more mainstream. And there are multiple reasons for that, when you think about it.”
Brand reputation, says Loposer, is at the heart of that reasoning and creates a “credibility gap”.
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