We wanted to develop our brand to foster greater awareness of our unique approach to real estate that blends technology expertise with a high level of personal service.
Pasadena, CA (PRWEB) February 02, 2013
Realtor Tracy King, in association with Teles Properties, a Pasadena-based real estate firm whose focus is on buying and selling real estate in Eagle Rock and other neighborhoods in northeastern Los Angeles, has rebranded and released a new state-of-the-art web site. The new branding reflects the changes King has made to illustrate her boutique approach and dedication to customer service with the goal of making the buying and selling of real estate simple, fast and accessible to the client.
Tracy King specializes in the sale of character and mid-century homes in the northeast communities of Eagle Rock, Highland Park, Echo Park, Altadena, Mt. Washington, Pasadena and Glendale. King, embarking on her 24th year as a Realtor, has become a bona fide expert on Eagle Rock and Pasadena real estate and area homes, including craftsman, mid-century and Spanish revival, made by renowned builders and architects.
“Our rebranding and launch of our new website is an important evolutionary step for us and comes at an important time,” states King. “The transformation better reflects our brand values and the quality of expertise, experience and integrity we bring to the table in buyer or seller transactions. Furthermore, it shows that after 24 years, we’re more passionate about this work than ever.”
The web site and updated branding, designed by BrightBulb Solutions, a local boutique marketing firm, is dedicated to showcasing King’s expertise in the northeast Los Angeles market. Warm visual banners with client testimonials anchor all sections of the site, which offers state-of-the-art featured listings, open house information, MLS access as well as valuable resources about maintaining the look and character of northeast homes, yards and neighborhoods and features a local restaurant guide.
“We wanted to develop our brand to foster greater awareness of our unique approach to real estate that blends technology expertise with a high level of personal service,” stated King. The rebranding was methodically planned out specifically to differentiate our operation in an area and industry that is saturated with Realtors. We developed an interactive platform that highlights our strengths of fresh vision, due diligence, strategy, technology, outside-the-box thinking and certainty of execution in order help our clients buy low and sell high.”
According to Junior Partner and IT Manager Keely Myres, the utilization of advanced technologies on the web site allows buyers and sellers a glimpse of the “astounding” technology available to help market homes as well as make the once tedious process of signing paperwork a thing of the past.
“Our web site is state-of-the-art and as the online face of our business, we want people to be wowed; we want our site to instill confidence in our brand,” says Myres. “But the real technology is all in the back-end, where we can optimize our listings to be found in search engines worldwide as well as interacting with our clients and sending data and gaining signatures electronically and easily. The entire process is less intrusive.”