While budgetary constraints and the need to regulate spending are both perfectly understandable, social marketing is not necessarily the area in which small businesses ought to cut corners.
Baltimore, MD (PRWEB) December 31, 2012
As a new year dawns, many companies, both large and small, are pausing to reflect on their priorities for the coming months, reviewing budgets and setting new marketing campaigns in place. According to a recent article in Business 2 Community, many smaller companies are beginning to scale back on certain digital marketing channels, in particular social media, blogs and SEO marketing. This finding has garnered the attention of the Baltimore-based online marketing firm Endless Leadz, which has responded with a new statement to the press.
“What the article suggests is that many small enterprises, facing budgetary limitations, are choosing to downgrade their social media, blogging and other marketing initiatives,” notes Zsolt Bicskey, the founder of Endless Leadz. “While budgetary constraints and the need to regulate spending are both perfectly understandable, social marketing is not necessarily the area in which small businesses ought to cut corners. The truth is social media, blogs and SEO offers tremendous bang-for-buck. Small companies, in particular, can get a lot of mileage out of a strong social media presence, and they can do so with relatively little spending.”
Bicskey goes on to affirm some of the advice offered in the Business 2 Community article. “The report suggests that small companies can make good use of their marketing dollars by doing a little research and finding the social channels that work best for their brand, and for their vertical,” he muses. “This means determining which social networks bring in a good number of leads, and focusing ad spend there, not on the networks that yield comparatively few leads. It also means investigating small, niche social networks that are industry-specific, and that might offer extremely affordable advertising opportunities.”
Business 2 Community also recommends that small businesses look into “sponsored” Facebook posts, which the article says are basically paid ads. “It is certainly true that sponsored posts can be tremendous advertising opportunities, but they are no substitute for compelling social content creation,” says the Endless Leadz founder. “Having a sponsored post means very little if that post is not inherently compelling, able to attract attention and generate leads. The best thing small business owners can do—and one of the most affordable—is simply to put a little time into creating dynamic, shareable content for their social media channels.”
Endless Leadz offers social media, blog and other online marketing services to businesses in Baltimore and beyond. “Our passion is for helping companies of all shapes and sizes to build buzz, all by making use of these peerlessly effective social marketing streams,” concludes Bicskey. The company can be reached at endlessleadz.com.
Endless Leadz provides marketing help to small businesses, corporate clients and publishers. It specializes in generating online buzz and lead generation through marketing services and search engine strategies. To find out what Endless Leadz can do for you, visit http://www.EndlessLeadz.com. Endless Leadz can be found on Facebook at http://www.Facebook.com/EndlessLeadz and on Twitter at http://www.Twitter.com/EndlessLeadz. Visit Endless Leadz YouTube channel at http://www.YouTube.com/EndlessLeadz.