McLean, VA (PRWEB) March 21, 2013
The Interstitial Cystitis Association (ICA) launched a major public awareness campaign this month. ICA released over 1,000 billboards at the beginning of March to help those suffering from interstitial cystitis (IC) symptoms, reoccurring frequency, pain, and urgency, take the steps to receiving optimal care. Working in partnership with the Junior Billboard Association (JBA), the billboards include a teaser message to push viewers to the ICA website for information.
The goal of the campaign is to direct viewers to the http://www.ichelp.org website where they can get reliable information about IC. Resources include downloadable fact sheets, information about IC diagnosis and treatment options, and listing of family and healthcare providers by region. Posting the billboards across the country was coordinated through JBA’s public service campaign program, where JBA encouraged member organizations to post the public service announcement on vacant boards.
“We’re excited about this opportunity to raise public awareness through our partnership with the Junior Billboard Association,” said Lee Claassen, CAE, ICA’s executive director. “IC is a disease that often goes undiagnosed or improperly diagnosed for years. We hope raising awareness of this life-altering, chronic disease will help speed the time to diagnosis and treatment for the millions of men and women suffering with IC.”
The public service announcement will be posted on billboards in a combination of top markets and smaller markets around the country, including, but not limited to, Los Angeles, Chicago, New York City, Pittsburgh, Memphis, Louisville, Denver and Detroit. As part of the campaign, the ICA will also leverage existing social media networks such as the very active IC Facebook Community and the ICHelp Twitter feed to create buzz and give energy to the campaign. The ICA is encouraging their community to take photos of the billboards and post them, along with the location, to these social media channels. The ICA is also adding billboard locations to a Google map as the billboards go up. Both social media and map elements create a visual presence of the movement around the country to inspire hope for those suffering from IC symptoms.
At the end of the 30-day program, JBA and the ICA will compile three sets of statistics to measure the effectiveness of the campaign. The billboards are part of an awareness campaign the ICA has launched through a grant from the Centers for Disease Control and Prevention (CDC). Later this year, the ICA will launch a self-management tool for those suffering with IC and an accredited continuing medical education (CME) module to educate healthcare providers.
About the Interstitial Cystitis Association: The Interstitial Cystitis Association (ICA) advocates for interstitial cystitis (IC) research dedicated to discovery of a cure and better treatments, raises awareness, and serves as a central hub for the healthcare providers, researchers and millions of patients who suffer with constant urinary urgency and frequency and extreme bladder pain called IC. The ICA was established in 1984 to put a face on all those affected by IC and remains today as the only non-profit health association solely dedicated to improving the quality of healthcare and lives of people living with IC. To fulfill its mission, the ICA pursues three core functions: advocacy, research, and education. http://www.ichelp.org