Carrollton, TX (PRWEB) May 13, 2013
Insurance Technologies Corporation (ITC), a leading provider of insurance marketing, rating and management software and services, and The Hanover Insurance Group announced today a partnership in which ITC will provide insurance agency marketing services to The Hanover’s Personal Lines partner agents through the Agent Web Program.
The Hanover’s Agent Web Program is aimed at helping its agents sell value and the company’s innovative new Platinum Experience. This offers a variety of plans and packages exclusively from ITC for insurance websites, email marketing, social media and search engine optimization, including products Insurance Website Builder and AgencyBuzz.
“We’re excited about this partnership with The Hanover because they understand the importance of online marketing to the continued success and future growth of their partner agents,” said Laird Rixford, vice president of product development at ITC. “We designed these plans and packages specifically for The Hanover to provide their partner agents with affordable online marketing that will help the agents get noticed online, differentiate through value, and get more customers.”
Through the Agent Web Program, The Hanover’s personal lines partner agents will be able to mix and match the different plans so they get a package that fits their unique needs and budget requirements.
“We chose ITC for this program because of their expertise and ability to get an agency exposure online through their insurance agency marketing services and products Insurance Website Builder and AgencyBuzz,” said Mitch Jawitz, vice president of marketing at The Hanover Insurance Group. “Also, ITC wants our agents to succeed as much as we do, which makes them a valuable partner for us and our agents.”
Insurance Website Builder helps agents implement digital marketing strategies through web design and search engine optimization. AgencyBuzz is a web-based marketing tool that automates the process for email and social media marketing so agents can build relationships and keep their agencies in front of prospects and customers through consistent communication.
About The Hanover Insurance Group
Founded in 1852, The Hanover Insurance Group, Inc. (NYSE: THG) is proud to be celebrating 160 years of delivering on its promises to its agent partners and their customers. The Hanover offers a wide range of property and casualty products and services to businesses, individuals, and families through a select group of agents and brokers, and is ranked among the top 25 property and casualty companies in the United States. For more information, visit http://www.hanover.com.
Insurance Technologies Corporation (ITC), founded in 1983, is a leading provider of marketing, rating and management software and services to the insurance industry, including independent agents and insurance carriers. Headquartered in Carrollton, Texas, ITC helps its customers across the United States grow their businesses and become more efficient through the philosophy of providing quality software and services. Currently, ITC serves more than 150 insurance companies and more than 6,000 agencies. For more information, visit us online at GetITC.com.