Fort Lauderdale, Florida (PRWEB) January 11, 2013
In today’s social media-savvy society, 60 percent of the nation’s employees feel they can help grow business by sharing company content through social networks. However, only 40 percent of companies have a formal social media policy in place, according to a recent survey conducted by Proskauer International Labor & Employment Group.
Internet Consultant John Romano knows these statistics are important to the bottom line of every business and professional organization, which is why he developed a comprehensive social media training program for small and large businesses. The goal, Romano says, is to help companies craft a social media presence that works with existing PR and marketing initiatives and goals, and to train staff best use practices both in and out of the workplace.
It can also spare companies the potential for a public media disaster by laying out company policies for employee use of social media, and then taking advantage of its marketing and advertising potential to boost the bottom line.
According to the Proskauer study, eight percent of U.S. companies have fired an employee over social media posts that were inappropriate, while 20 percent of companies have disciplined an employee because of social media misuse. Problems erupt when an employee posts an inflammatory comment on a public social networking site. In a matter of minutes, angered readers will be able to track down the poster’s identity and strike at their place of work, where it can do the most damage.
The fact is that too many employees have no formal training in establishing a professional social media presence, but they are skilled in its use from their casual experience.
Today, more than 80 percent of U.S. businesses have some presence in social media – it is unavoidable, even for those who do not actively participate in this type of marketing or networking, which John Romano says makes employee training critical.
“Social media touches all aspects of an organization, and a social media training program for employees should do the same,” Romano says.
A 2011 Ethics Resource Center survey found that many businesses unwittingly have a significant number of active social networkers on the payroll - those employees who spend 30 percent or more of their working hours on social networking sites.
What may seem even more disturbing to employers are additional Proskauer study findings revealing that 42 percent of networkers indicate that they have posted negative information about their employer or co-workers, or that they would be willing to.
By creating a social media policy that defines what staff can and cannot do in regard to social networking is the first step toward harnessing the power of this medium for the company’s benefit.
Once employees are on board with the company’s social media terms, the next step is to train staff to utilize it strategically.
“Only when you Consider how the appropriate use of social media can strategically benefit your organization as a whole will it becomes clear how important it is to incorporate social media into your organization’s training program,” Romano says. “Social media offers too many benefits to ignore.”
Most U.S. workers today believe that social media can benefit their bottom line, but only when staff and management understand how to use it in the company’s best interest. Whether a handful of select staff members participate in training or all employees are included, the result will be new and powerful marketing and public relations tools that are critical to succeeding in today’s competitive marketplace.
For more information on Romano’s social media corporate training program, visit JohnRomano.com, or call 954-357-3669.
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