Kenshoo helped retailers get out in front of Google PLAs with the industry’s first custom PLA bid algorithms and, as Google Shopping moves to a paid model in markets across Europe and Asia, our clients can fully capture the opportunity.
San Francisco, CA (PRWEB) March 07, 2013
Kenshoo (Kenshoo.com), the global leader in premium digital marketing technology, today announced updated functionality for Kenshoo Enterprise and Kenshoo Editor, including enhanced support for Google AdWords, Google Product Listings Ads, as well as the Yahoo! Bing Network. Kenshoo’s latest product releases further empower advertisers and agencies with capabilities for Infinite OptimizationTM across multiple digital marketing channels and platforms.
Kenshoo Enterprise now features increased support for Google Product Listing Ads (PLAs), with enhanced reporting capabilities and Google Merchant Center integration. According to the Kenshoo 2012 Global Online Retail Holiday Shopping Report, PLAs continue to provide outstanding returns, generating nearly 1.5x the click-through rate (CTR) of regular text ads and converting 23 percent better, resulting in a 31 percent higher return on ad spend (ROAS). According to Jefferies Equity Research, Kenshoo is the top PLA provider at 10 percent of total PLAs deployed, twice the number of the second-highest company.
“Kenshoo helped retailers get out in front of Google PLAs with the industry’s first custom PLA bid algorithms and, as Google Shopping moves to a paid model in markets across Europe and Asia, our clients can fully capture the opportunity,” said William Martin-Gill, general manager, Kenshoo Search. “With our agile release cycle, Kenshoo continues to keep clients ahead of the competition with more enhancements to improve performance from PLAs, search and digital marketing across the board.”
Additional Kenshoo Enterprise benefits include:
- Automatic bid optimization when deployed with the recently-released Kenshoo SmartPathTM, a new dynamic conversion attribution product, which creates unique value allocation models for each interaction in the path to purchase
- Improved campaign insights through new keyword suggestion reports that facilitate cross-pollination of top-performing keywords from one channel into another
- Performance improvements through keyword harvesting reports that suggest new keywords and negative keywords based on search term performance
- Support for longer conversion paths with cookie durations extended to enhance tracking efforts for long-cycle lead generation programs
- Extended global coverage with support for eight new language targeting options in Bing Ads
By the end of March, Kenshoo Enterprise will also fully support Google API functionality for enhanced campaigns. Per Kenshoo’s enhanced campaigns media alert, mobile devices now account for 19-21 percent of all paid search clicks in the U.S. and U.K., but mobile search budgets only represent 13 percent of total spend. New functionality from Kenshoo will empower advertisers and agencies to achieve holistic multi-device marketing.
To quickly activate the new functionality released in Kenshoo Enterprise, clients can leverage Kenshoo Editor, the first and only cross-channel desktop editor on the market. Kenshoo Editor enables bulk campaign management in a “copy and paste” environment, reducing time spent on complex tasks to 15 minutes or less. Taking advantage of recent easing of data portability standards by Google, Kenshoo Editor allows campaigns to be copied from Google AdWords to other search engines, including the Yahoo! Bing Network and Yahoo! Japan.
“Kenshoo Editor is really convenient for making bulk changes across multiple channels and ensuring proper tracking,” said Casee Konick, paid search manager at Home Away, the world's leading online marketplace of vacation rentals, with sites representing approximately 735,000 paid vacation rental home listings throughout 168 countries.
Kenshoo Editor provides marketers with fine control over large campaigns through mixing and copying of ad campaign data to enable simple expansion of campaigns or rapid scaling of more granular campaigns. Kenshoo Editor boasts complete grid customization through a new column selection tool. Advanced filtering enables marketers to quickly find ad groups without active keywords or ads. Increased support for Google Sitelinks and Location Extensions delivers more effective and efficient management of ad extensions.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
# # #