Kinvey Introduces Enterprise Edition of its Backend as a Service Platform

Disrupts MEAP industry by dramatically reducing the time and cost of enterprise-grade mobile application development.

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Boston, MA (PRWEB) March 20, 2013

Kinvey, Inc., the leading Backend as a Service (BaaS) company that makes it easy for any developer to setup and operate scalable cloud backends for mobile, tablet and web apps, today announced the Kinvey Enterprise Edition™ platform. The new BaaS platform allows developers to quickly build mobile apps that can authenticate users and securely read, edit and publish data to and from enterprise data sources, such as Salesforce CRM™ and Oracle®.

Kinvey’s new offering employs the company’s patent-pending Data Links technology to help enterprises overcome the “data portability” problem that impedes the success of many enterprise mobile apps. Data Links technology was designed to “mobilize” data from virtually any source to any device on any platform. The Enterprise Edition platform combines Data Links with Authentication Links to enable businesses to rapidly prototype, publish and maintain their apps, while adhering to the strictest security and authentication protocols. It also includes an enterprise-grade Service Level Agreement.

Nasuni selected Kinvey’s Enterprise Edition platform to equip their sales team with real-time, editable mobile access to their Salesforce CRM™ data. “It’s critical that our sales team has the tools they need to close business, and increasingly those tools are mobile. They need always-on access to their forecasts and client information from their phones and tablets, and the ability to update records even when they are on the road and offline. We’re working with Kinvey to meet this need,” says Bill Simpson, VP of Sales at Nasuni.

By providing enterprise developers with complete flexibility on how they build client-side applications and self-service customization of an app’s back- and front-end, Kinvey is positioning itself squarely against Mobile Enterprise Application Platforms (MEAPs). Industry observers have predicted that BaaS players will challenge incumbent MEAPs, as mobile drives the growth in enterprise cloud adoption.

“Recently, many services that have historically existed only in an enterprise data center have started the transition to the cloud — either private or public. Mobile middleware is not exempt from this trend, and this has created the BaaS market,” wrote Michael Facemire in a January 24, 2013 report by Forrester Research titled "Mobile Feast or Beggar's Banquet." Facemire went on to explain that BaaS vendors take the challenges that middleware vendors address and provide cloud-based solutions that feature no vendor lock-in, cloud scalability to handle mobile success, a seamless proxy to a multitude of third-party services, and cloud tooling. Kinvey will host a free webinar featuring Facemire on how enterprises can future-proof their mobile strategies on April 16.

Sravish Sridhar, founder and CEO of Kinvey, added, “Historically, enterprise app developers have been forced to make an unfortunate choice: agility or security. Those who’ve selected a MEAP have forfeited agility. We expect to see MEAPs begin to roll out on-prem BaaS solutions, requiring yet another false choice. Enterprise app developers and architects demand the flexibility of private or public cloud options.”

With the launch of its enterprise solution, Kinvey has broadened its audiences to three core groups -- enterprise, agency and individual developer. In fact, the company’s community is growing at an annual rate of more than 25,000 developers, placing it among the largest and fastest-growing in the BaaS industry. The Kinvey Enterprise Edition platform integrates with various enterprise backend systems including Oracle, Salesforce CRM™, LDAP and Active Directory. It is available today, and being used to power apps for enterprises including Johnson & Johnson, Game Show Network, Bayer, Vibram, Aetna and Streetwise Media. Pricing is based on the number of integrations to databases and authentication systems. Contact the company for pricing.

About Kinvey
Kinvey is the leading Backend-as-a-Service (BaaS) platform. The company makes it easy for developers to setup and maintain store-ready or enterprise cloud backend for their mobile, tablet and web apps. The company offers BaaS platforms and solutions for individual developers, enterprise developers and agency partners. Pre-built features include location, social integration (including Facebook Open Graph), push notifications and custom code. Enterprise features include integration with cloud and on-prem data sources and authentication systems. Kinvey is a Techstars Boston 2011 alum and is based in Boston, MA. For more information, visit http://www.kinvey.com.

Kinvey, Enterprise Edition, Data Links, and Authentication Links are trademarks or registered trademarks of Kinvey, Inc. Other product and company names herein may be trademarks or registered trademarks of their respective owners.


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