Los Angeles, CA (PRWEB) April 30, 2013
Following the wake of the unfortunate events at this year's Boston Marathon, “Good Morning America” host Tory Johnson devoted her April 18th “Deals and Steals” handbag and tote segment to The One Fund Boston, which helps the families of and those most affected by the tragic event. Luxury brand MASSI successfully raised more than $46,000 for the fund, 15% of total sales of their popular Cestino tote.
"In the midst of the tragic circumstances for those hurting in Boston, we are thankful to have worked with Good Morning America and Tory Johnson in assisting those in need,” said Derick Tortorella of MASSI. “Our mission at MASSI is to give back, and we are glad to have been able to partner with GMA for such a good cause."
Offering the nautical-inspired Cestino tote at a staggering 84% discount, the roomy bag features a classic striped design with simple functionality. Available in four shades, each bag is crafted with yarn dyed herringbone cotton and trimmed with genuine leather handles and detailing.
MASSI has previously appeared on “Deals and Steals” segments offering the Vite macramé bracelets, druzy jewelry collection, Cavallo bracelets, and Comodo blankets.
MASSI is a contemporary lifestyle luxury brand inspired by life through the fashion lens. Marrying inspiration and lifestyle to create luxury apparel and accessory products, the MASSI line encompasses quality leathers, tasteful design and impeccable details. For more information, please visit http://www.massi.com.
About One Fund Boston:
Established by Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino, The One Fund Boston, Inc. aims to help the people most affected by the tragic events that occurred at the Boston Marathon on April 15, 2013. For more information, please visit onefundboston.org.