We wanted to shake things up this year and surprise regular shoppers.
Garden Grove, CA (PRWEB) December 05, 2012
MarineDepot.com, the world’s largest aquarium supply store, kicked off a holiday-themed ‘deal of the day’ style advertising campaign today entitled ‘12 Days of Fishmas.’ The online-only retailer will release one 24-hour only deal each day for the next 12 days.
“Black Friday and Cyber Monday were high points for Q4 visits and sales,” said David King, Chief Operating Officer for MarineDepot.com. “We intend to maintain momentum by keeping shoppers engaged throughout the holiday season.”
In addition to MarineDepot.com’s annual holiday gift guide and weekly email promotions, the company will offer one deeply discounted deal per day for 12 consecutive days. Each deal will be available for 24-hours starting at 12 am and concluding at 12 pm PST. The holiday specials will be featured on the MarineDepot.com home page, distributed via email and shared on social media websites like Facebook, Twitter and aquarium-related message boards.
“We wanted to shake things up this year and surprise regular shoppers,” said King. “We’ve got some really great offers lined up. For instance, tomorrow’s deal is going to be a big one: $150 off MSRP.”
The initial offering, released this morning, is a 50% markdown on author Anthony Calfo’s “Book of Coral Propagation,” a 400-page hardcover guide featuring tips, tricks and approximately 1000 images to help would-be coral farmers care, cultivate and display live reef coral and invertebrate.
When probed about which other products aquarium hobbyists might expect to see in the 12 Days of Fishmas sale, King stayed mum.
“You’ll just have to sign up for our email newsletter to find out,” King replied coyly.
MarineDepot.com is the world’s #1 supplier of marine and reef aquarium supplies. The company was founded in 1997 by self-professed “fish geek” Ken Wong after he became frustrated by the lack of selection and support provided by many local fish stores. Today, MarineDepot.com offers over 7,000 popular and hard-to-find products with free technical support provided by a staff of aquarium experts known as the Reef Squad. MarineDepot.com employs 45 full- and part-time employees in Garden Grove, CA. The company was included in the Inc. 500|5000 List of Fastest Growing Businesses in 2011 and is a 3-time Top 500 Internet Retailer and BizRate Circle of Excellence winner.