Master of Malt Launches Cask-Aged Whisky Bitters

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MoM Bitters

The bitters join the marketplace alongside bartenders’ favourites including Angostura and Peychaud’s.

(PRWeb UK) December 1, 2010

Master of Malt have launched their own cocktail bitters which have been aged in a 38 year old Glen Grant cask! The bitters have been specially created with authentic, rare ingredients sought from all over the world before being painstakingly blended together using a unique array of artisanal techniques.

Master of Malt’s Sales Director, Ben Ellefsen, explains:

“We wanted to create a new breed of bitters, one which was utterly uncompromising in every respect. We started by developing what we considered to be the ideal flavour profile for a whisky bitters – flavours that would complement the best whiskies and Bourbons, not cut against them – so we’ve used lots of ‘Christmassy’ spices (cloves, cinnamon, orange peel, Cardamom) as well as a frankly obscene amount of fresh vanilla.”

The bitters join the marketplace alongside bartenders’ favourites including Angostura and Peychaud’s. For the uninitiated, bitters are like salt and pepper for cocktails – a mix of herbs, spices and other flavours to bring the best out of cocktails, and add an extra dimension to many classic drinks. Master of Malt believe they have discovered a niche in the market:

“To our knowledge, these bitters are the highest proof, most costly to make, and most expensive ever released for sale. To ensure that everyone can try them, we’ve released a 100ml bottle, and also a smaller, 50ml bottle for those who use bitters only occasionally, but still demand the best.”

You can purchase Master of Malt’s 100ml Cask Aged Whisky Bitters for £9.95 here: http://www.masterofmalt.com/bitters-and-vermouths/master-of-malt-cask-aged-whisky-bitters-1st-edition-10cl-bitters/

Or purchase the 50ml version here: http://www.masterofmalt.com/bitters-and-vermouths/master-of-malt-cask-aged-whisky-bitters-1st-edition-5cl-bitters/

About Master of Malt

•         Established in 1985
•         One of the UK's leading online whisky and spirits retailers
•         A highly rated independent bottler, all of whose single cask whiskies scored over 90 points in the Jim Murray Whisky Bible 2009

http://www.masterofmalt.com

Read the Master of Malt blog: http://www.masterofmalt.com/blog

or follow Master of Malt on Twitter: http://www.twitter.com/masterofmalt

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