With ‘Movilizando Latinoamérica’, StartMeApp is bringing back home the expertise gained around the world, sharing with leading Southern Cone brands & advertisers the latest information and ‘best practices’ in successful mobile advertising worldwide.
Buenos Aires (PRWEB) May 02, 2013
StartMeApp (http://www.StartMeApp.com), the global mobile ad network and Latin America’s leader in mobile advertising, today announced that the second in its five-city series of ‘Movilizando Latinoamérica’ mobile advertising learning seminars will take place July 11th in Buenos Aires, providing the latest information on the power of mobile advertising to South American marketing and advertising executives from Argentina, Chile, Uruguay, Paraguay and Peru.
A dynamic half-day event that will take place from 9:00 am - 12:30 pm on Thursday, July 11th at the Amalia LaCroze de Fortabat Art Museum in the Puerto Madero district of Buenos Aires, StartMeApp’s ‘Movilizando Latinoamérica’ will provide executives from advertisers and brands throughout Latin America’s Southern Cone region with valuable insight and actionable information about the opportunities available through mobile advertising in an interactive learning forum featuring guest speakers and key members of StartMeApp’s expert mobile advertising team.
A global mobile ad network launched in 2011 in Buenos Aires, StartMeApp serves mobile ads in 100 countries across five continents and during 2012 delivered more than 8,000 branding campaigns within a total of 50,000-plus mobile advertising campaigns worldwide for leading brands, advertisers and agency clients that included Audi, Air France, Fox, Peugeot, Adidas, Allianz, Microsoft, Dell, Despegar.com and many others.
In March, more than 150 advertising and marketing executives from leading Brazilian brands and agencies participated in StartMeApp’s ‘Movilizando Brasil’ seminar at the Sao Paulo World Trade Center. Like their Brazilian counterparts, participants at the July 11th ‘Movilizando Latinoamérica’ seminar in Buenos Aires can expect to learn from StartMeApp’s expert mobile advertising team:
- How the region’s rapid growth in smartphone penetration will drive the mobile advertising revolution in Argentina, Argentina, Chile, Uruguay and Paraguay and Peru;
- How advertisers can most effectively reach their current customer base through the mobile channel;
- The concrete advantages of targeting, monitoring and interacting with consumers through mobile versus traditional print, broadcast and online advertising;
- Detailed information and analysis of the reach, transparency, service and pricing of mobile advertising;
- How global brands go local, and local brands can go global with mobile; and,
- How social media and mobile combine to build fan and customer loyalty and generate real sales.
“StartMeApp was ‘born in Argentina’ and we are very proud to be bringing back home with ‘Movilizando Latinoamérica’ the expertise we have gained throughout Latin America and around the world, sharing with leading brands and advertisers from the Southern Cone countries all the latest information and ‘best practices’ in successful mobile advertising worldwide,” said Gaston Fonzo, Co-Managing Director and Founder, StartMeApp.
Advertising and marketing executives with companies from Argentina, Chile, Uruguay and Paraguay and Peru are encouraged to pre-register online for StartMeApp’s ‘Movilizando Latinoamérica’ learning seminar:
Thursday July 11th, 9:00 am – 12:30 pm
Museo de Arte Amalia LaCroze de Fortabat
Olga Cossettini 141, Puerto Madero C1107CCC, Buenos Aires
Advance registration is available now, but space is limited and pre-registration will close on June 7th.
“StartMeApp’s rapid growth from our Southern Cone roots in Argentina into a global mobile ad network means that we now have ad-serving experience and capabilities that span the full range of local, regional and global mobile advertising, which we can share and place at the service of our growing list of brand and advertising clients from throughout the region,” said Alejandro Campos Carles, Co-Managing Director and Founder, StartMeApp.
Among the 50,000-plus total mobile advertising campaigns delivered by StartMeApp worldwide for leading brands, advertisers and agency clients during 2012, StartMeApp ran thousands of highly successful mobile ad campaigns in Argentina, Brasil, Chile and throughout Latin America, including ad campaigns such as:
ADIDAS –a month-long “Click to Like” mobile advertising campaign for Adidas through banner ads placed on search engines and websites popular in Argentina, raised the brand’s visibility through 5.67 million ad impressions and resulted in 23,100 click-throughs and conversions to Adidas Facebook Fan “Likes” in the Argentine market; plus a month-long “Click to Download” mobile advertising campaign for ADIDAS miCoach, delivering nearly 3.25 million ad impressions in 30 days and 9,400 clicks for Adidas miCoach app downloads and installs.
FOX – a month long “Click to Video” campaign, placing banner ads across popular search engines and websites in Argentina, directing users who clicked on the ad to view the video trailer of the 20th Century Fox film "The Chronicles of Narnia: The Voyage of the Dawn Treader", resulting in 8.43 million ad impressions, with 47,300 click-throughs to view the ‘Narnia’ video trailer.
DESPEGAR.COM – a month-long Click-to-Call campaign for Despegar.com, placing banner ads across search engines and popular mobile sites in Argentina, Brasil and Mexico to drive awareness of hotel, flight, package vacation, cruise ship and car rental offerings and raising Despegar.com’s brand visibility through 23.23 million ad impressions, generating 31,500 click-throughs to the online travel site and calls that generated 11,540 customer leads for the company.
MICROSOFT – a one-month ‘Click to Video’ campaign for Microsoft, running mobile ads across leading search engines and other sites to direct mobile users throughout Latin America to an online video emphasizing the usability and benefits of the Microsoft Windows 7 OS and Microsoft ‘Office 2010’ software suite, delivering 24.34 million ad impressions and a total of 31,700 click-throughs to the Microsoft Office 2010 video.
Currently delivering 10 billion ad impressions monthly across the Americas, Asia, Europe and Africa, StartMeApp is connected to all leading buy-side mobile ad networks and exchanges worldwide, as well as all major global sell-side providers of rich-media apps and mobile content, including carrier on portal audience, mobile web sites, WAP sites as well as applications traffic.
StartMeApp brand campaigns for advertising clients leverage the network's advanced ad-serving technologies and sophisticated targeting of content and mobile traffic, reaching mobile consumers anywhere in the world through a myriad combination of multiple targeting parameters that include location, device, carrier, operating system, ISP and more.
To learn more about StartMeApp and the mobile advertising opportunities available to its clients in Latin America and worldwide, visit http://www.StartMeApp.com.
StartMeApp is Latin America's leading mobile ad network and an emerging innovator in global mobile advertising. Serving mobile ads in 100 countries across the Americas, Europe, Asia and Africa, StartMeApp runs thousands of effective brand campaigns for advertising clients and currently delivers 10 billion ad impressions monthly worldwide. An independent, privately owned mobile advertising network, StartMeApp owns and operates its own high-frequency ad-serving platform, as well as StartMeApp Networks, the premier wholesale multi-platform marketplace for mobile apps in Latin America and the U.S. Hispanic market. Visit StartMeApp online at http://StartMeApp.com, find us on LinkedIn (http://www.linkedin.com/company/startmeapp) or follow us on Twitter @StartMeApp.